Responsive web design makes sure that your website favours your visitors by making the website browsing experience pleasant, functional, and useful. Responsive Web Design is extremely crucial for your website’s ability to meet user needs in 2022.
Responsive web design is the one that considers user experience first and creates an impressive brand image. Your website is the very first medium of contact between you and your potential customer to develop the right image. In this technology based era, web design and web development have evolved into a new stage of progress, including video, voice assistant, chatbots, micro-interactions, and AR/VR. However, the most essential and the most basic factor that needs to be given the most importance for your business is a mobile-first approach. Google suggests that all websites should be designed following this strategy because about 60% of searches come from mobile devices. In this blog, we will talk about a few amazing reasons to start working on the responsiveness of your website now if you haven’t already invested in a responsive web design for your business.
Before we start, let’s talk about what responsive web design is.
Responsive web design is all about designing your website in a way that it fits easily from desktop to mobile, tablets, smartwatches, IoT and all other devices, resizing pages, text and images by adjusting itself to the device they’re being viewed on. This prevents the pages from rendering bigger than the height and width of the device.
1. Mobile-friendly interface attracts more visitors
Nowadays most people across the world use smartphones. This clearly indicates how much web browsing happens on mobile devices. A responsive web design saves you from unnecessary need to zoom in, scroll right and left. Users will be able to enjoy enough space and visibility for various tabs including call to action tabs. Not only will this increase search results for mobile websites, but it also provides flexibility and optimum user experience.
2. It is cost-effective and easily maintainable
By implementing responsive web design, you don’t have to individually invest time and money in a mobile device version along with a desktop version. Whether you need to build, scale, or update, everything gets completed in one place, so it’s affordable and consumes less time. Maintaining websites that have been developed using responsive UI are also cheaper.
3. Improves your SEO rankings
The SEO ranking of your site depends on how user-friendly and fast your mobile website is even as Google continues to prioritise on mobile-first indexing. If the user leaves your mobile website as soon as entering, it raises your bounce rate and negatively impacts your site. Additionally, if the visitors don’t enjoy the browsing experience, there will be less traffic and incoming negative reviews, which eventually affects the SEO badly. Time spent on-page is an important factor for Google to push the search results even more. Another essential factor in search ranking is the page load time taken. With responsive web design, your pages load faster, and site usability multiplies.
4. Rich user experience
No matter what your target area is or who your content’s target audience is, flexibility and user-friendliness are extremely important to make your users love your website.
5. Increased leads and conversions
If your website responsiveness and professionalism increases, you are likely to attract more audience, even reaching beyond your target demographic. Buyers, content consumers or general viewers, everyone would visit your website with a great user experience, because of which they’re more likely to return to your website later. Studies show that 67% to 75% of users are responsible for the success of a website and its usability. So, customer satisfaction is essential for your business strategy and web design responsiveness impacts the customer experience. Website bounce rates rise if the design is creative. The more the website traffic, the better the experience and the more the sales and profit. You can make this happen by investing very little in responsive web design, which generates high returns in the form of traffic and sales.
6. Good analytics generate good results
Observing the growth of your site is easier with one design for multiple devices. As all the reports and data come from one place, your data analytics team can provide excellent results. Analysis of individual pages regarding their orientation, breakpoints, and many other elements to track users’ behavior can help your coders and developers develop newer designs to optimise ideal visitor behavior and determine what makes the visitor leave your site if they can’t find what they’re looking for. Analytics can help you identify how many clicks to remove to quickly get the user to his/her destination. Monitoring the comparison of page views in mobile devices, desktop and tablet visitors can help you determine exactly how to optimise your website landing page and place necessary call-to-actions in a way that increases viewability and leads to higher conversions.
7. Better brand image
Big or established companies are already investing and leading in responsive web design. But for small companies or start-ups looking to make a name in the industry, good responsive web design is of utmost importance. If your users enjoy the consistent quality and user-friendliness of the same content on any device without facing the slightest hindrance, it shows a high level of expertise and builds immediate trust among the visitors. If you use social media channels for marketing, you might already know that Facebook, Instagram, LinkedIn, etc. users are used to great User Interface design. To drive the traffic from those platforms to a poorly designed website lacking in responsiveness would be a big strategic mistake.
Google has already proved that it’s committed to promote designs that are mobile-friendly. There are various good and effective responsive web design tutorials on the web to help you learn for free with step-by-step guides for newbies. Responsive web design is an effective strategy that gives your users the best experience and allows your business to stay up-to-date, complying with the best web design practices in the world of coding and designing.