There can hardly be any doubt about the role of cutting-edge technology and mobile apps in pushing the growth barriers across industries. Well, almost all industries have received a fair share of tech innovations in the recent past. Particularly, the forces of innovation have been most virulent and vigorous in the consumer-focused industries or B2C segment. Both fashion and apparel and travel are two of the biggest beneficiaries of modern tech innovations, such as augmented reality.
While millennials can be largely credited for this shift of paradigm, the people of the older generation are closely following this trend and have not shown any leniency in adopting hi-tech innovation. Both fashion and travel are the two industries that are trendy in nature and continue to incorporate the latest technologies and innovative marketing measures.
The trending use of AR and simulation in the fashion and travel industry is too clearly visible in India and many emerging economies. For fashion and travel apps, if you want to hire app developer India comes as a great outsourcing destination now. Augmented Reality (AR) has been a key value addition to these two industries, and new startups are leading the AR innovations for these industries.
Here through the length of this post, we are going to explain how these two industries have incorporated AR technology to the benefit of their customers and overall business growth.
AR Mobile Apps into the Fashion Industry
Augmented Reality or AR leveraged through mobile apps opened innovative ways to interact with consumers and push business growth. From transforming the way, fashion products are tried thanks to the virtual trial room experience to the real-time mobile scanning for being informed about the purchases faster, in a number of ways, AR mobile apps have transformed the fashion industry. Here we will explain a few of them.
AR-Powered Mobile Commerce App
Since most of the online purchases these days happen through mobile, mobile commerce apps have emerged as the most effective way to browse and shop products for the consumers, especially the smartphone flaunting millennials. Since mobile commerce apps come equipped with an integrated payment solution and intelligent chatbot support, shopping experience became extremely easier.
The best value addition, though, came in the form of Augmented Reality (AR) that allows customers not just browsing the products but also experiencing them more vividly. For example, an AR-based mobile commerce trial room can allow a customer to virtually try the fashion apparel and footwear on their bodies and evaluate the look and feel with their expectations and preferences.
As for providing real examples of AR-based apps, we can cite too many of them.
Wanna Kicks is an iOS app that allows the customers to try different pairs of sneakers on their feet and take a closer look at how it meets their fashion aspirations right on the smartphone screen.
Augmented Reality for In-Store Millennial Clients
Millennials generally are more avid users of smartphone apps than their elderly counterparts. They also make up the most frequently targeted consumers for fashion brands worldwide. Now, besides offering them a great mobile shopping experience on their smartphone screen, AR-based mobile apps can also add immense value to the in-store shopping experience. AR-based in-store apps work great for millennials, especially because they are tech-savvy.
Already some retail brands are utilizing Augmented Reality to the best of their business advantage. For example, well known retail brand Zara is using AR for displaying their fashion product range in stores. Such AR integration allows customers to hold the phone in front of the displayed product and get informed about the product in real-time.
While such innovations are great as Wow factors to engage shoppers, but they also serve the practical purpose of making the shopping experience more convenient and easier. AR is also helping the traditional retail stores to stay competitive with the emerging online retail scene, which is already throwing tough competition.
AR Mobile Apps into the Travel Industry
Augmented Reality (AR) has arrived to extend the practical reality around us with the help of digital maneuvers. It is also the technology that allows the users to move to and from between the digital and the lived reality and enjoy a fluid as well as a seamless experience. No wonder the implications of this technology are likely to be huge in the tourism and travel industry where we mostly deal with the visual reality.
In many ways, AR has pushed the boundaries that segment the lived travel experience and digital travel content. With the help of the latter, the former can deliver a better experience to the travelers. For example, when visiting the Louvre Museum, your AR based travel app in the smartphone can inform you about every exhibit and can help you to get more details of the sculptures and paintings through the on-screen visuals. A simultaneous experience like this will help travelers to explore more from the travel objects and places than otherwise possible.
Let us now have a quick look at the three distinct ways AR-based travel apps are improving our travel experience.
AR-Based Travel Apps for Foreign Language Help
Most travelers from non-English speaking countries face the trouble of mitigating language differences. Even tourists from English speaking countries face the same difficulties in countries where English speakers are quite a few. For mitigating these differences, real-time translation and AR-based voice transcription apps can prove to be handy and useful.
AR Mobile Apps to Prevent Travelers from Getting Lost
If you are an adventure traveler traveling deep into the rainforest of Latin America or traveling in remote Himalaya, getting lost and finding yourself in no man’s land remains a constant threat. Well, an Augmented Reality travel app with the ability to track your movement and provide guidance can help you in such circumstances. While navigating a new destination, such a travel app can help you to keep on the right track.
So here we are. Whether it is the travel app or the fashion app, Augmented Reality mobile apps continue to deliver values that change the experience of the travelers and buyers of fashion products. In the years to come, we can expect more innovations to happen in these two fields.