The world is changing with new technologies. Smartphones are ruling the world, which has made more and more entrepreneurs build apps for their businesses. This has led to millions of apps in the play store and app store.
Every day new apps come to the market, out of which a few best ones stay while others soon shut down.
The only thing that can make an app survive is strategic and good marketing. But how to plan and execute such a strategy is the most curious question many of us are having, because marketing a mobile app in this era is as tough as selling an app idea to an investor.
So, are you one of them who is confused about how to market your business app?
No worries!! In this article, we’ll cover the most important steps in marketing an app. But, before that, let us get through a few app usage statistics to get a pretty good idea of how tough the competition is at present.
Statistics on the Mobile App Usage
Let me give you a glimpse of a few stats that explain the exact scenario which is going on in the market.
- Mobile apps revenue is expected to reach $581.9 billion by the end of 2020.
- 21% of millennials access apps more than 50 times a day.
- The number of mobile app downloads in 2019 was around 204 billion.
- Free apps are responsible for 98% of the app-based revenue worldwide.
- On average, a smartphone owner uses 30+ apps in a month.
Steps to Market Mobile App
After reading the stats, you must have got the exact idea of how tough the competition is in the app market. So, how to beat such huge competition and make your mobile app stable in the market? Below given are the steps to take while marketing your mobile app to get guaranteed success.
Take Some Pre-Launch Steps
The app marketing doesn’t begin only after launching the app; there are a few steps to be taken before you launch your app.
When you select the date for launching your application, research on the upcoming events that may have some impact on your app’s marketing reach and chances of a high number of downloads, therefore, do complete research before your app launch.
Also, do detailed research about who your target audience is and where they are most active. This way, you know exactly who to market to and where.
Social Media is a Must
In the present era, social media marketing is one of the best ways to market your mobile app. The whole world is online, so you need to get on the platforms where their eyeballs are. Your app can get much visibility in a short period with the help of a social media platform.
The most prominent social media platforms you should market your app on are Facebook, Instagram, Twitter, Pinterest, etc. Nowadays, TikTok and Snapchat are also very trending platforms to target the younger audience.
Take Some Outreach Initiatives
To provide honest reviews and backlinks to your mobile app, you can go to the influencers, bloggers, and publications. This way, you can increase the traffic of your app and even the ratings. Just make a list of the contacts according to your target audience and publish content (text, audio, and video) on such sites and platforms.
Keep Pushing the Notifications
Push Notifications are a good user retention source. As per the analysis, 85% higher user engagement is observed with apps that do push notifications. Provide your users with some rewards and interesting information about your app and its offerings so that they stay interested in using your app. This initiative can go a long way with your application.
Hold Two-Way Communication
Better user experience leads to higher user engagement. Provide two-way communication to your target audience with the help of an in-app chat option. Whenever a user faces any issue in your app, they can directly contact your support team and get a solution for it.
Create a Content Marketing Strategy
You can drive huge traffic and brand awareness with the help of the content. It even helps you to build trust with your users. One key point to note here is to start writing blogs for your app-related topics in advance before the launch.
The goal with these pre-launch content is to create a curiosity even before your app is out in the market. People should either be curious about what your app does or know what it does and be eager to use it ASAP.
Some Continued Success Steps
Above, we talked about the steps for the initial successful marketing of your mobile app. Now, we’ll talk some more about how to continuously keep your app in the market after the initial marketing run.
Gather User Feedback
When people are interested and keep using your app regularly, ask them to give feedback. Getting feedback can help you in two ways.
If anything is annoying in your mobile app or it simply needs an upgrade in some feature or UX, the users will guide you with their feedback. This way, you update your app and make it bug-free.
The other benefit is that once you provide everything that your app users ask for, you will get the best app feedback and reviews, which will encourage other new users to download your app. You can also use these reviews for marketing your app further on different platforms.
Consider Doing a Burst Campaign
Burst Campaigning is a popular technique used for mobile marketing these days. In such a campaign, you purchase paid media for some time like 24/72 hours as per your budget and burst the exposure of your application.
So for the time that you purchase this service, it will boost your app ranking, increasing the reach to the potential audience, in turn increasing the app downloads. All this is done to increase brand awareness and organic downloads in a short time.
Updating with New Features & App Designs
Once your app is successful, never stay ideal. If you stop innovating, it will sometimes backfire and may lose user engagement. To keep people engaged, you need to update your mobile app with new features and designs.
Steve Jobs once said, “If Henry Ford had asked his customers what they wanted, people would have told, ‘faster horses!’ The customer doesn’t know what he wants until you show it to him.”
So market research and knowing what people want is all well and good, but you must also bring new app feature ideas and upgrades that no one has thought to stay relevant against heavily rising competition.