How to Make and Send PR Packages That Stand Out from the Crowd

Businesses of all sizes employ different marketing strategies to get their brand’s name out into the world, including PR (public relations) package campaigns. This marketing strategy is one of the best ways to raise brand awareness to target audiences. But what are PR packages?

PR packages are products that businesses send to famous figures in social media like celebrities, politicians, media professionals, influencers, and the like to showcase to their target audience. This can be done in several ways, including unboxing videos, product reviews, or giveaways. Companies usually do this for the new season or collection launches to spread awareness of their product lines. 

Influencers have a wide audience reach, which may also be your target audience. They can sway their followers’ decision to buy products they endorse. By tapping them to try your products and promote them, you can build a solid customer base and strengthen brand reputation within a niche community. 

pr packages

However, this can backfire if your PR packaging is not up to par with the standards of the influencers and target audience. While it’s essential to actually have a high-quality product that they can confidently promote to their followers, a PR packaging that stands out from the rest can also help, especially in a highly visual platform like social media.

How to Make and Send PR Packages That Stand Out from the Crowd

With that, here are some ways to create the perfect PR packaging for your marketing strategy.

Set a goal 

There are many strategies that you can use to spread brand awareness. However, clearly defining your goals will help you find the best marketing strategies to employ and get your name out there. Before anything else, you must know your objectives and what you want to get out of by sending PR packages.

With PR packages, you can engage a niche community, build customer trust, and launch campaigns. Small businesses often use this for brand awareness, while big brands use this as a cost-effective alternative. Knowing the why of your strategy can help you focus on what needs to be done.

Keep it relevant

Once you’ve got your goals in check, the next step is to clearly define your audience, especially for brands targeting a niche community. Remember, the point of sending a PR package is to let your brand be known as a cut above the rest, and sending them to the wrong audience may not yield the results you want.

To help with reaching your target audience, search for influencers relevant to your brand and objectives. Take the time to get to know them by checking out their socials. You can grasp their followers’ pain points, helping you determine what products need to be included in your package to best solve them. 

When choosing the influencer to work with, keep in mind certain benchmarks such as their average content engagement, followers, reach, relevance to product, and the like. 

Let your creativity shine

Now that you know what products to include, it’s time to let creativity take over. When designing your box, it’s best to follow a particular theme like an event you’re hosting, a new campaign or collection you want to promote, or even a relevant festival. 

Remember, these influencers receive many PR packages with the same products as you, so creating an aesthetically pleasing box can set you apart from the crowd. Including relevant items and other freebies can help you stand out; just make sure to arrange them neatly. Aside from that, you can opt for other packaging choices when you can, such as pouches, bags, and the like.

Stay on brand

To help your creativity to flourish, have a set of brand guidelines to follow. The creativity will set you apart from the rest, but staying true to your brand can supplement brand recall. With that, consider every presentation element, from the box design down to the printed items

Combining your theme with your brand can add a cohesive packaging design to your PR package. When sending out PR packages, keep in mind that influencers won’t just merely consume these—they will most likely do unboxing videos, showing their audience what items are given. With that, you can include inner packaging, customizing your PR package to be video-ready even when unpacked. 

Budget wisely

To maximize your PR packages, make sure to set a budget. More often than not, you’ll be sending out more than just one product per PR package, usually a collection set that may have significant value. You may also be sending out treats and freebies to go with them. 

On top of that, you’ll have to make sure that the packaging materials aren’t flimsy. The packaging should be durable, so it won’t be damaged along the way and keep the products inside safe. It can also help if you invest in high-quality printing to give your packaging a boost in visual appeal.

Such considerations will need a plan on how much you’re willing to spend, which can also help you decide what to put in your box.

Personalize with a note 

Adding a note to your packaging gives it a personalized touch. For more authenticity, you can even make it handwritten. Putting in the effort of writing a customized message shows how much you care and appreciate the partnership. This, in turn, can help you foster customer trust and loyalty. 

Consider a warm and inviting letter by addressing them by their name and using branded stationery for your handwritten note. Product insights can also help in this area by making your brand’s mission transparent and building customer trust. 

To further gain the trust and loyalty of your customers, initiate the conversation by asking them for feedback on your product. Make sure to include your socials, so they have the means to interact with you. Doing this shows that you care about them and listen to their concerns about the product. Finally, end your note with a thank you to show that you appreciate their loyalty and trust.

Packed with Personality 

There are many benefits that businesses can gain from launching the best PR packaging. They can sway their followers by saying something remarkable about your brand, which can either help it grow or not—because of this, investing in creating the perfect PR packaging is essential as it represents your brand. However, this can backfire if your chosen influencers cannot see the appeal of your product. 

Keep your goals and target audience in mind. These will help you recognize what pain points to address and arrange your PR packaging accordingly. Use your imagination, guided by your branding, and top it off with a personalized note to make it warm and inviting. Don’t be afraid to think outside the box and let what’s on the inside to shine through.

Author Bio :

David Williams is the Marketing Manager of Intermedia Print Solutions, a print media and packaging solutions company in Princeton, NJ notable for its high-end print quality printing and on-time delivery. A mixture of technology and creativity is what makes David enthusiastic about his work. He likes to spend his free time reading books, watching sci-fi films, and writing articles.