Once it is said that traffic is the lifeblood of businesses. Indeed, it is!!
The first thing after owning the business is to have a website. And, that the sole aim of the website is to turn an ordinary visitor into a customer.
But things become devastating when you do not experience any traffic to the website. The conversion is not possible in that case. In other words, it’s impossible to survive without traffic.
If you have been running a business and working with a website for some time, then you have probably experienced this firsthand. For you to have sales and to keep your customers happy, you need to attract people to your website.
Understanding Search Engine Optimization (SEO) is critical to dramatically increasing traffic to your website and brand awareness. Thousands of people are looking for content similar to yours right now. You can help them find this information by becoming an SEO expert or providing the best SEO services.
According to HubSpot, 80% of traffic to a website starts with a search query. This is why SEO is so essential.
Staying at the top of the SERP takes a lot of research and experimentation. Google’s algorithms are constantly being updated, so it’s important to keep up with the latest news.
More than 3.5 billion searches are entered into Google every day. As soon as your website starts to appear on the first pages of Google search results, you will become more visible. This means more traffic, more conversions, and, as a result, more profits. You must know that:
- 75% of users don’t even look past the first page of search results.
- The top three organic rankings receive 60% of all search traffic.
- With potential customers coming from search results, the closing rate is 14.6%.
- Compare this to 1.7% for channels such as print ads or mailing lists.
As of now, you must have understood how much website traffic is essential for your business. Considering that, here in this article, we are providing you the best SEO ways to drive traffic to your business website. Let’s find out!!
10 Tips and Tricks to Get Website Traffic with SEO
Choose Your Main Keyword
The first step is to choose a search term or phrase that will be the basis for writing your post. If you are writing about the best child toys, then you should find out what people are really looking for.
The easiest way to do this is to use Google Keyword Planner, a free tool that will show you the number of searches per month for any given search phrase. (Although Google Keyword Planner is free, you may need to set up an AdWords account to gain access.)
Analysis of Competitors
Now that you have a term that you want to rank for in the SERPs, scout out your competitors.
Go to “private browsing” in your browser (“Incognito” in Chrome, “Private” in Firefox, “InPrivate” in Internet Explorer), and head to Google.com. This is to prevent Google from using past search history and influencing what you see in search results.
Take a look at all the content on the first page of Google, ignoring any advertising results at the top. 10 results (or so) are your competitors! What are they omitting? What can you do better?
Write the Best Content
Now that you know what your competitors look like, it’s time to create content that will move them up in search results. This is perhaps the hardest part, but the most important.
It doesn’t matter if you’re creating a blog post, an eCommerce page, or a sales landing page. Your website must be better than the rest, otherwise, neither Google nor your audience will ever notice it.
Put Your Keyword in Your Page Title, URL, and Post
The title of your page should contain the main keyword, but this does not mean that it should be accurate in all cases. Also, the title should be interesting enough that people really want to click on it!
The URL is another way Google can figure out what your post is about. In other words, we are talking about what happens after the “.com” in your URL (.net, .org). For example, which of the following URLs do you think Google will “rate more” when it “decides” whether to show a particular page or not?
You are right if you chose the latter. While the first option can completely neutralize your SEO efforts, the second option will definitely help show Google bot exactly what it is about.
Include FAQ Structured Data Markup
The FAQ structured data markups are known for providing outstanding results. These can boost the Click Through Rate (CTR) which is received by the pages.
These results show every question being listed in an intuitive drop-down style format. It is helpful to the websites that improve the CTR as of extra space used by the SERP result.
Those using Yoast must know that it includes a feature, particularly for including these to the content. It, therefore, saves the time of copying and pasting the code to the content. Below are the tips of adding FAQ schema:
- Target the PAA box with the publication of FAQ page
- Examine Commonly Asked Questions
- Optimize the answers
Featured Snippets Optimization
Featured snippets will perform for every question searched on Google. Use pages on the website that are already on the Google homepage to attract more traffic.
As per the research by Ahrefs, if the website is in the snippet (also termed as zero rankings), it will increase your website traffic by 8.6%.
Determine each keyword that your website ranks on the homepage. SEMRush, Moz, or Ahrefs or some keyword tracking tool to make a list of the appearance of the homepage.
Always remember that when using the new format, when your website is in the first position, there is a discussion of which position is more relevant by means of traffic.
Guest Post on Strong and Related Websites
Backlinks enhance the ranking of the content. Great content will bring backlinks, but if you do not need to wait for links to appear, you want to take steps.
Consider guest posting as a method to establish links to the internal pages. Generate extra entry points on the website for visitors to discover the content.
By linking to your content, constructing links from high-traffic websites can not only obtain targeted traffic but also improve credibility and authority.
The link you get from the guest post is contextual, which is taken as the most suitable link type. Combine links to related content on the website in the article to offer readers with reference to improve the experience.
Leverage Barnacle SEO Method
You can get traffic generation to a different level by joining Quora traffic with Google search traffic. Quora does list thousands of questions on the Google homepage.
Not only will your answer get thousands of aspects from Quora, but it also enables users to discover the answer on Google.
Tools, such as SEMRush can be used to obtain the keywords Quora ranks for. And, then, refine the results for searching the keywords in the leading ten organic results.
Become a Specialist on Quora
Quora is a website with more than 300 million unique visitors each month. Every day there are many questions that belong to your field of expertise.
If you keep answering some questions every day, you can create a reputation and ultimately drive to referral traffic.
Every link on Quora is not accompanied, however, you can use this opportunity to draw people to the website with in-depth and high-quality answers. Our concept is to exceed the quality of conventional answers so that the answers can be recognized.
The solution with the most votes will hover at the head of the answer. This indicates that when others search for a question, the answer will be the primary answer they notice. If it is remarkably good, it has to be the last one they perceive.
Encourage Guest Authors
Encouraging authors to draft articles on the website is an excellent idea to add color to the content from an unconventional perspective. The articles published by guest authors help improve content generation, attract backlinks and new audiences.
Improved Focus on Topic Coverage
The content submitted by guest authors will improve the content output. In this way, you can concentrate more on the topics covered by the blog and the keywords that point to the targeting. The united depth of content production will help boost traffic.
Bring a New Audience
Authors who post frequently will share their content with the network. This induces an entirely new audience to the website
Many authors share their posted works via social networks and also on their own websites. If your referral author has a large network of contacts, it is worth adding a good choice for new visitors.
Get More Backlinks
The convention for regular blogs is to refer to beforehand published articles by links.
If the contributors post regularly on other websites, you should unavoidably get some other links.
Make a “write for us” Webpage
Design a page on the website and invite authors to share. Use “write for us” in the title and URL. The guest bloggers leverage this phrase to obtain the website where the article is written.
Describe the requirements for publishing on the blog so that contributors are aware of the concepts that are demanded to get the article approved.
Recruit the Writers
Contact the writers that are posting the content regularly of the niche. When the best article is read on the topic which is appropriate to the website, carry out the connection, and approach them to draft for you. Several authors have left a link to the social media, or website, therefore it is hard to make connections.
Several SEO options or strategies are there that assure you immeasurable traffic to the website. Keep on exploring and experimenting with new ways to know what works perfectly for you.
But, whichever SEO tactic you use, assure that it must provide you the expected and mind-blowing results.
We hope that you liked this article. If in any case, you stuck somewhere, then, let us know in the comment section below. We will definitely revert you back. Queries or suggestions are always welcome.
Thanks for reading!!
About The Author
Viviana Folliero is a Manager at Awebstar, a leading digital marketing agency in Singapore which is dealing with web design & development, mobile app development, SEO, social media marketing and more. Connect with her on Facebook, Twitter, and Awebstar.com.sg.