A strong brand identity doesn’t just happen overnight. You can’t just pick a few colors and then design a logo. You have to approach your design strategically. This requires a branding agency in India that has a team of individuals with strong communication and design skills with an intimate understanding of your brand.
However, the good news is that, while this might look intimidating it doesn’t have to be like that. With the right guidance, you can move throughout the process effectively with a truly great brand identity.
What is Brand Identity?
Brand Identity is the outward expression of the brand which includes its trademark, name communications, and visual appearance. It is also the total of how your brand looks, speaks, and feels to other people. In some cases, it also says how your brand sounds, tastes, and even smells.
Some brands elevate their brand identity with the help of art, some do it with their entry into the playing field and some brands struggle because they don’t know who they are and how they do not know how to communicate effectively.
Irrespective of your spectrum, if you want to be a successful and competitive company in the market then creating a strong brand identity is important and necessary. For this, you might need to consult or hire an Advertising Agency India who can help you with the same.
What Does Brand Identity Include?
Just a logo or color palette alone cannot make a brand identity. When you are designing the identity you need to think comprehensively and the visual language you choose should be applied to your website and all other packages too. Depending upon the brand or what type of content you want to create your brand needs might differ. Though here are some basic and expansive brand identity elements:
- Design System
- Interactive elements
- Data Visualization
- Interactive elements
- Videos and Motion Graphics
- Web Design
How To Build Brand Identity?
If your brand identity is in the early stages and you are preparing to rebrand your business or company with the help of Advertising Agency India so to avoid any mistakes you should be aware of all the steps to make it easier for you and the team.
Follow these steps to move in through the process of creating a seamless and strong brand identity that sets you up for a process.
Complete your Brand Strategy
The brand strategy is the plan designed by a branding agency in India that outlines exactly what your brand is trying to portray or say and how you will be going to achieve it. It consists of the brand heart which is the purpose, mission, visions, and values of your brand. Secondly, it will contain your brand message which will include brand voice, taglines, brand messaging pillars, and value prop. Lastly, it will contain the identity of your brand with logo, color, and typography.
Dig Into The Current Brand Identity
It is very important to understand the current state of your brand’s identity. Because it will help you understand how your brand is being perceived both internally and externally. Getting an accurate and honest reflection of the brand identity is the only way to know whether you are succeeding or not and if no then how to make adjustments to it.
Know Your Personas
When you hire an advertising agency India, the very important thing they will perform firstly is to understand the persona of your brand. Whatever you create should perfectly and accurately communicate about your brand. If your identity does not resonate with your brand and potential customers then it won’t be effective for your business.
Identify Your Competition
Creating or building a brand identity is all about the differentiation to make your brand visible and unique in comparison to other brands. However, without a deep understanding of your competition, it won’t be easy to blend in. Therefore it becomes crucial to know who your brand’s competition is and how your brand has its image in comparison to other brand presentations and perceptions.
Write Your Creative Brief and Start Brainstorming
This is the step from where the creativity starts for your business, and specifically for this step many brands and companies hire branding agencies in India. Start your work by creating a brief about all the details which you need to keep on your brand page and assign tasks accordingly to the team. From creating a visual identity to individual elements this step includes deciding it all.
Start Designing The Brand Elements
The right Advertising agency Delhi will understand your brand uniqueness and will design each element for your brand in a unique and influencing way. It will include the designing of Logo, Color templates, Typography, Design System, Photography, Illustration, Iconography, and Data visualization. Other additional elements might include motion graphics, video, web design, and interactive elements.
Build Your Brand Style Guide
The only thing you will want for your brand is an improperly designed brand identity. This is why it is important to choose a beautifully designed identity that has never been used by any other company or brand. A brand style guide of a branding agency might be your savior here for this step.
Designing a successful brand identity takes a lot of hard work, creative mindset, teamwork, and collaboration from a good advertising agency India. Because it is your brand image that will bring potential customers towards your business, which will then result in revenue generation.
If you are still confused about how to create the right brand identity for your brand, then you might need some expert help. For that, you can contact IBrandox, a popular and trustworthy branding agency in India that can guide you with the right tips and work to help you get your brand identity on the right track.
They provide many profitable services like web development, digital marketing, brand identity, etc. Take your brand to new heights with its unique reputation with the help of IBrandox.
I am Lokesh Goyal, a Digital Marketing Experts, blogger, vlogger, and writer for the past seven years. I have worked with many big branding agencies in the post of Digital Marketing Consultant, social media manager, and copywriter. I also have a keen interest in technology, health and lifestyle writing and I run my blog for that niche. Other than writing my favorite hobbies are playing badminton, singing, and traveling.
In the future, I plan to write a travel journal with all my life experiences in it. I am also very fond of reading and I guess from there I only got a chance to brush up my writing skills. In the end, I would just like to sum up my love for writing in four words. Writing Makes Me Happy.