For most startups, especially the small ones, a business card is the way to interact with potential customers. So, if you’re thinking of launching a small-scale company, you must be cautious during the business card printing process. From design to distribution, everything should be spot-on. You can’t make a good first impression with a dull card. A well-designed business is a lot more than just contact details. It helps you look professional, build loyalty, and, most importantly, makes you stand out in the crowd.
However, before handing over business cards to people out there, make these things clear: how you can make your business card good-looking and professional? What can make your business card stand out? And how it can help you generate potential leads? The answer to all these questions depends on how you combine essential information regarding your business and present it on cardstock. To make business card printing easier for you, we will share the rules you must follow while designing a business card for your company.
So, are you ready to get started? Here are the tips:
Search for Template
Your business card is the branding element that represents your brand — so you need to ensure that it reflects your brand’s personality in style. You need to search for a template until you find the one that fits well with your business nature.
For instance, if you’re a freelance designer and offer all kind of design-related services, you need to show some inspiring creativity through your business card to impress the target audience and make them give you a ring. However, in case of any doubt, approach any professional business card printing service provider to get out-of-the-box ideas.
Select the Right Font Style and Size
If you already have a website or other marketing collateral, you should use the same font style in the business to bring consistency. It’ll help your boost brand recognition and make people remember your brand easily. However, if you’re starting the promotion of your products and services through a business card, you should select the font style that is trending and easy-to-read. Besides, make sure that your font size should be a minimum of 8 pts and a maximum of 11 pts. It’s a standard size and makes your card look professional and clean.
Choose Shape and Size That Deliver
Most businesses go with a rectangular shape, as it’s familiar and the safest choice. If you want to come up with something new, you can design your card in a rounded or square shape, make corners rounded, or present the details vertically on a rectangular card. In short, there are many options in front of you. Pick the one that defines your brand perfectly.
However, no matter which shape you go with, you need to ensure that the amount of information you are going to present on your card will adjust easily on that particular shape. If you end up creating an overwhelming card, all your efforts will go in vain. So, it’s better to consult with experienced business card printing and designing experts, as it’ll help you work in the right direction.
Make it Easy for People to Reach You
Apart from your name, cell number, and designation, a business card should have everything about the business. When a person looks at your card, he or she should not say ‘this’ address is missing or unclear. From your business name and email address to brick and mortar address, website link and social media handles, everything should be clearly mentioned on your business card so that people can reach you in whichever way they feel comfortable. However, make sure that each piece of information is easily visible.
Utilize Both Sides
Another crucial thing in the business card printing process is that most startups leave the card’s backside blank. To get better results, you should utilize both sides. On the backside, you can place a call-to-action, loyalty stamps, or a glimpse of art to showcase your ability. For instance, if you are running a fast food outlet, add some quirky details about your signature offerings. In short, whatever you do on your card’s backside, ensure that it’s relevant and will positively hit the audience.
Use Your Logo and Brand Colors
As we mentioned above, a business card is not limited to your business details. It’s much more than that. It actually represents your brand and makes people build an opinion about your business. So, while designing a business card for your company, you should consider the logo and colors you use in your marketing campaigns.
So, make your logo as prominent as possible on your business card. We suggest you use one side of the card solely for the logo so that your brand’s face gets installed in customers’ minds. In this way, the customer will identify your brand in a glance even if they forget your company’s name.
