Do you happen to own a website that was Gaining Exceptional Growth in the last 5-6 months with potential traffic numbers, but all of a sudden, all of its pages are de-ranked from the SERP result? You are not alone if it has happened to you, as the latest Google Update has de-ranked multiple sites on different niches. Google continuously tries to improve its users’ experience and regularly monitors the website against the provided rules and regulations. If you are violating or uses any technique that is not recognized by google than you might get de-ranked so, you should ensure that your website is updated continuously based on the suggestions given by Google. Being in the field and observing the Google Updates quite closely, I have written this article that contains the right and optimum SEO plan you can apply to your website and revive its ranking and traffic. These techniques are applied on many websites and saw a substantial change in their ranking.
1. Publish relevant content
The foremost thing to do is analyze your website content and determine its relevance. Most of the time, an article that was ranked on the SERP results get de-ranked because that topic is not trending in recent time. You, your content, and your SEO strategy all should be moving in the forward direction and should not be stagnant at some point. Also, make sure that the content that is present on your site and is relevant to the current time is SEO-optimized. You can refresh such articles by adding more content to them. The general rule for it is that new content should be 20% of your previous content.
Moreover, it’s high time to redo your keyword research, low target competition, and high volume keywords in your article. Another critical factor many people ignore nowadays is to re-evaluate your content based on Google updates. Numerous blogs are getting de-ranked because they are not focusing on their keywords. They have stuff keywords way past the mentioned 2% limit. Make sure to add the keyword in your URL, Slug, Meta title, and initial heading to highlight its importance.
One more thing to add is that focus on quality than on quantity. Gone are the days when publishing 100 articles would give to a competitive edge over your competitors. Make sure that your content resonates with your audience, and you can identify the intent or problem that your audience is facing.
2. Write compelling and marketable Meta descriptions
If you have been publishing content without title tags or Meta descriptions, it is time to modify your strategy and start writing compelling title tags and Meta descriptions. These are also two of the most critical aspects to include on your website in order to improve your search engine rankings. The clickable headlines that appear in search results are referred to as title tags. They provide internet visitors with a quick and concise overview of the material, assisting them in deciding which website link to click. Naturally, you would want your title tag to be intriguing and fascinating enough to entice internet visitors to click on your website’s link rather than another’s. Make sure that the title tags are unique, catchy, descriptive, and cover a border niche. You must add primary and secondary keywords to your tags to improve your overall visibility and ranking.
While a Meta description is a brief explanation or overview of a page or content that appears beneath the title tag, consider your Meta description a sales pitch to persuade visitors to your website, or a certain page on your website has exactly what they are looking for. Make sure that Meta Description is the closet abstract of your article, and it improves the Click-through rate of your title. It must act like a sales copy that compels the audience to click on your site URL.
3. Add an ALT image to improve your overall visibility score
Along with the title tag and Meta description, an image alt tag (short for alternative text descriptions) might help revitalize your website. It allows search engines to find your page, which is crucial, especially for internet users who use text-only browsers to browse and search. You will lose a significant portion of your target market without alt tags. Remember that it is risky to presume that every internet user has a stable connection. To avoid losing potential online visitors, you should make yourself available even to those surfing from text-only sources. Your ALT image must be descriptive and should include keywords in it.
4. Improve Your Backlink Profile
After content, your off-page SEO, especially backlinks, is the most crucial element of your SEO strategy. People think brand mention links, skyscraping backlinks, and reverse engineering backlinks are the best way to get quality backlinks for your website. If you are using a clichéd backlinking technique that it might be the number one cause behind your website de-ranking. However, if you follow Google updates regularly, you will know that Google does not consider clichéd linking ways as authentic. It is because users rely on spam links with a high spam score which affects their ranking. One way forward, which Google itself recently recognized, is Digital PR. In this technique, you will gain high-quality editorial links that cannot be copied by your competitors. For that, you need to write researched blogs on trending topics and outreach journalists that are looking for statistics on that exact topic. Sites that rely on digital PR and have gained editorial links have seen a substantial rise in their traffic and churn rate.
5. Fix Technical SEO errors
Clients frequently request additional features on the website; nevertheless, these modifications may result in server issues or other site harm. After making technical modifications, inspect the site to ensure there is no hidden damage that could affect SEO results. Companies make website updates without constantly assessing the outcomes. They sometimes have HTTPS (secure) pages linking to HTTP (non-secure pages). SEMrush has a website audit tool that may quickly identify a slew of such issues.
6. First for Humans than for Google
Content on the web is written by keeping two subjects in mind, one is users or audience, and the second is Google. Content writers usually focus way too much on Google matrices and do not focus on the actual problem that users are facing, which increases the bounce rate of their website. Increased bounce rate means that users do not trust your content, and resultantly Google will de-rank your website pages. So, you must write content by focusing on problems of your audience that you can co-relate with and then add essential SEO tactics for Google. Bloggers must avoid adding multiple secondary keywords and focus more on writing engaging and evergreen content.
7. Unlock Potential Treasures
Suppose you have content that is not public yet. In that case, it is high time to introduce that content to your audience. Examine your marketing plans, PowerPoint presentations, sales pitches, webinars, demos, and other materials. A 60-page client document was provided by one of my clients, a health benefits consultant. They made approximately a quarter of the content available on their website. Rankings, natural traffic, and leads all improved due to the revised website content. The payback might be substantial when you produce valuable content with relevant keywords.
8. Optimize Your Page Speed
One factor of On-page SEO that is highly gauged by Google is optimizing your pages on different browsers, desktops, and mobile phones. If your website is not optimized for these various platforms, you will not get a place on Google search results. Similarly, page speed is also an essential factor that Google checks continuously. You should audit your website on Google page insight to know the overall score of your page optimization strategy.
It is easy to put your SEO strategy into action without giving it a second thought. However, this does not imply that you should or that your SEO strategy will continue to work. Examine your keywords, content, technological specifications, and backlinks. These and other suggestions can help your company rank well in search engines. As you continue to use these strategies in your organization, you will eventually discover new ways to improve. The idea is to make sure that whatever plan you use is the best fit for your company in order to secure overall success. If not, you might as well be spending your time with ineffective techniques. Soon enough, as you revitalize your website’s tactics, you will find you are on your way to the top of the search engine rankings.