Cloud computing and data analytics have already gained strategic importance for companies. And further digital innovations are revolutionizing business models and processes. Seven trends show disruptive future technologies that are changing the economy over the next 18-24 months.
Digital innovation is a matter of survival for businesses today. They need to develop innovative business models and products to ensure their future existence. The potential of digitization for products, processes and customer experiences is far from exhausted. Wanna know more news and facts about science, technology you can check it out Solutiontales.com
Many technologies that are taken for granted in everyday use today were part of science fiction not too long ago. And more and more quickly, new developments are revolutionizing the business models and processes of companies, such as Artificial Intelligence, Serverless Computing or Intelligent Interfaces.
Eight Technology Trends for 2019 (and beyond)
Deloitte, a consolidated consultancy, has compiled the tenth edition of key technology trends for companies over the next 18-24 months and provides practical tips for their implementation.
- Technological macro factors allow transformative change,
- Artificial intelligence throughout the company,
- Streamline IT with NoOps and Serverless Computing,
- Connectivity for the future of tomorrow,
- Intelligent interfaces enable “human technology”,
- Data driven “Beyond Marketing” for a new customer interaction,
- Security through DevSecOps.
1. Technological macro-factors enable transformative change
A variety of technological factors meet today. It is important not only to analyze them as individual topics. Precisely in their interplay, they trigger completely new levels of digitization.
Digital reality transforms the interaction between man and machine. Blockchain is used in applications that go far beyond the well-known use case “<a href=”https://en.wikipedia.org/wiki/Cryptocurrency”>cryptocurrency</a>” and increase, for example, the security of supply chains and products. Cognitive technologies create a new foundation for data-driven decision-making structures.
2. Artificial intelligence throughout the company
Today, companies are already using complex cognitive technologies such as artificial intelligence and machine learning to increase efficiency and save costs. In the future, autonomous algorithmic decision-making should productively transform and optimize entire business processes.
Artificial intelligence should open up new areas of sales and tasks, such as
- The intelligent evaluation of customer wishes enables, for example, “mass personalization”.
- Regulatory compliance in IT releases new potential through automation.
- KI will fundamentally change the cooperation between man and machine and thus shape the company of the future.
3. Streamline IT with NoOps and Serverless Computing
Server resources are purchased as a conveniently configured service from external vendors. Instead of waiting for resources, IT can put its energy into more productive projects that are functionally integrated with business logic and deliver a measurable contribution to the bottom line.
Cyber Security also benefits from the potential depth of “digitization” and automation of IT. The security is lifted by NoOps to a new level.
4. Connectivity for the future of tomorrow
Sensor-based predictive maintenance, high-definition media technology or data-driven business models require ever faster data channels for the exchange of information. Advanced networking thus becomes a strategic component of the digital revolution.
A variety of new connectivity options are currently being developed, especially in terms of range, throughput, security and technological maturity. With new technologies like 5G or Low Earth Orbit satellites, it’s not just about incremental performance, it’s also about transposing quantity into quality. From a certain data rate, fundamentally new applications can be represented, for example in the area of IoT or automotive, such as autonomous driving.
5. Intelligent interfaces enable “human technology”
Ever since computers exist, ever more ergonomic interfaces between user and technology have emerged. It started with the mouse and touchscreens are the recent massively successful stage. The trend is moving away from the “glass” of monitors to a readability of gestures, looks, head movements. Completely new forms of interaction and use cases become possible thanks to new interfaces.
Accurate offline tracking of customer desires and behaviors provides a much finer structured knowledge of preferences and habits. New sensory technologies enable, for example, dynamic olfactory marketing through the targeted use of scents and odors.
In addition, a “micro-personalization” is within reach through sensors and apps. Body data such as stress levels can be evaluated and used for useful services, from lifestyle to healthcare.
In production, more efficiency and more security are achieved in conjunction with IoT and AI. A broad field that is only partially open today and will bring about a far-reaching technological change in our everyday lives and our working world in the near future.
6. Data-driven “beyond marketing” for a new customer interaction
The new world of marketing is personalized, contextualized and dynamic. Pioneering Experience Management and Experiential Marketing rely on much more accurate and relevant customer data that can be gained through the technologies mentioned above. It is not about manipulating the customer, but rather to meet his authentic wishes. A more emotional, humane approach and a tailor-made customized customer experience are possible, even in the store.
Beyond Marketing has three aspects in particular:
- Data , as an obvious basis of the approach,
- Decision making , ie algorithms that provide situationally appropriate decisions on messages, actions, hints up to dynamic pricing and
- Delivery , ie the transmission of the message via Media Technology, across the channels from e-mail to customer portal, from the app to the call center.
7. Security through DevSecOps
The trend towards DevSecOps cleans up with critical points of conventional IT security approaches. The word composition from Development / Security / Operations refers to the holistic interplay of IT development and security.
Instead of retrospectively applying security aspects to products and processes, they are fully involved in process design right from the start. This increases the speed of development and safety in general, also because it enables efficient automation.
Transformation as a strategic task
The potential of the new trends is overwhelming. So far, digitization projects in established companies have not always led to the desired success. Businesses should not be confused with individual technologies. If digital transformation is to succeed, it must be market-aligned, socially relevant and strategically embedded. For this it is important to invest in a disciplined way: with a defined scope and measurable results.
The important thing is speed! An agile transformation brings the new offers to market as quickly as possible. All this brings to mind once more a central insight that is crucial for any transformation: it is not enough just to think enthusiastically of a “new tomorrow”. What is also needed is the ability to find a viable path to this vision of the future from today’s circumstances.