There’s no doubt that COVID-19 has changed our way of doing business in so many ways, not just today but also in the future. That includes how we do our transactions by facilitating touch-free/contactless payments, which have become so popular today than ever before. These payments allow customers to make their purchases without using cash and eliminate contact while at it. They are a perfect way to create a better checkout experience and maximize sales.
There are several different ways to facilitate touch-free payments; one of them is through scan pay.
In this article, you will discover more about scan and pay and how it facilitates touch-free payments.
Let’s get right into it.
Scan and Pay: What it is
Scan pay is a payment method used by digital retailers to help their customers pay for what they buy by scanning the relevant QR codes available. Usually, as a customer, you’ll need a smartphone with a camera to enable this kind of transaction. Depending on the scenario, you might need to download an app like Google Pay or Phone Pay or use your bank’s mobile app to scan the QR code.
As a business, you’ll need to invest in a Wi-Fi swipe machine to enable scan pay services in your store.
Facilitating Touch-free Payments through Scan and Pay
There are several ways that scan and pay can help facilitating touch-free payments in your business. Here are some of them
Scan and Pay Eliminates Friction in the Customer Journey
Since all the customer needs is a smartphone and a camera to scan and pay, or perform other tasks such as scan and view a menu, access your website, visit your Instagram, and so on, QR codes ensure instant and easy access to everything. That helps eliminate friction throughout the customer journey, from the moment they discover your brand to purchasing your products.
Scan and pay transactions are effective, so much so that we expect the value of the overall touch-free/contactless payment market to reach $4.68 trillion by 2027.
Scan and Pay Enhances Loyalty Programs
Loyalty programs can be somewhat challenging to customers, especially if their details do not automatically link to their loyalty rewards account. They have to remember to provide their email or loyalty card at checkout, or otherwise, lose their reward.
What if there’s a way for customers to earn their points immediately instead? There would be no need for a separate email or loyalty card. That’s how easy it is with scan pay and QR codes. Customers take pleasure in seeing their rewards grow, and that encourages them to spend more.
In fact, research indicates that your business revenues can grow up to 2.5 times faster than your competitors with robust loyalty marketing programs.
Apart from that, scan pay and QR codes can help minimize human errors in several things such as discounts, coupons, and updates. Your customers might forget to mention or enter a promo at checkout, but with scan pay and QR codes, you can rest assured that it will be communicated and implemented to their purchases.
Scan and Pay Ensure Speedy Checkouts
As stated above, you need to invest in a Wi-Fi swipe machine or wireless POS machine to facilitate scan and pay transactions in your store. That makes it easier for your employees to serve your customers, or better yet, serve themselves from wherever they are inside your store. As a result, your customers will not have to spend so much time waiting in long queues to guarantee a faster checkout experience.
Scan and Pay Makes Touch-free Experiences More Accessible to Customers
The majority of customers switch between digital and physical channels when shopping. The same case applies to how they pay, and this is becoming even truer as time passes. During their checkouts at your WPOS terminal or Wi-Fi swipe machine, they want their freedom to use their favorite mode of payment, digital or not.
Implementing scan and pay and QR codes is a more realistic way to create a connection between the two worlds (digital and physical) and allow your customers to use digital payment methods inside your store.
Conclusion
As you can see, there are several ways that scan and pay facilitate touch-free payments. Consider using these options to maximize your transactions.
