Let me ask you first, how do you understand complex topics? How do you present complex ideas to your clients in the office without confusing them? Your simple answer would be; you will make a presentation, PowerPoint presentation and its slides or small pieces through which you bring out the taste of your own Idea and then try to convince them about it. But presenting through PowerPoint is a bit boring, don’t you think? Hand drawn explainer video are the answer to this problem. I guarantee you that your client will never fall asleep while you are presenting them.
What is a hand drawn video?
Have you ever watched a video on YouTube or Facebook in which a hand is drawing the objects and trying to describe a specific concept or idea to you through hand drawn images. These types of videos are often known as whiteboard explainer video or video scribing or speed draw video.
These types of videos are often picturised on white Canvas and narrated with a voice over or soft music through which your viewers can imagine what exactly you are trying to convey.
This is like a segment of pictures or videos that illustrates what the narrator is trying to discuss.
Hand drawn videos work best when you are trying to explain a content that is complicated and having so much data or hard to narrate. The illustrations used in hand drawn video help the narrator to move and make a segmented video through visual components and discuss what the viewer is expecting to see.
Why Use a Hand- drawn Video?
Hand drawn videos offer more benefits than traditional videos. Here are some benefits you can expect from using a hand drawn/whiteboard Animated video.
- It is eye-catching and best suited for getting the audience’s attention.
- It is easy to remember
- It is best to pass a lot of information clearly and quickly.
- It is versatile.
- It has a higher rate of conversion.
- It is mobile friendly.
If you are looking for a great and effective way to market your product or service, creating a hand drawn video is the best way to go.
How do hand drawn videos work?
Hand grabs the attention
Human mind attentively focuses when it observes that somebody is trying to explain something to them, the hand which is used in hand drawn video instantly catches the human’s mind on it and glues their eyes on what it is trying to draw. Hence, the hand acts as a focal point which points Human eye upon it.
Lotion by the Motion
Motion of hand drawn videos applies lotion to your brain and governs it to focus and grab what it is trying to say. The motion that is made in hand drawing videos directly indicates the fact that something is made and how you should initialise any concept through your brain only.
The element of surprise
Do you know what dopamine is? Dopamine is a chemical that is released when we see something suspenseful or interesting. The concept of explainer video is like when we like something our brain releases some dopamine and through hand drawn videos. The element of surprise comes into the field like when people watch a human hand, they are curious about what will be the final drawing the hand is making and they are curious about what will be the next drawing so it ultimately creates an engagement and that’s what a hand drawn video offers.
The artist is the protagonist
The artist directs our attention and it is what’s the main character of a hand drawn video. Audiences are happy to experience a story or a script through a hand-drawn video and when an artist shows a hand-drawn video through the art of drawing, it is like seeing a story. Through hand drawn video it seems like it is a story that you are telling to your viewers.
Link the sync
The ultimate goal of a hand drawn video is to link a voiceover with the script and drawn images and synchronise them in such a manner that it creates engagement and a meaningful concept. Wrong synchronisation can lead to disturbance in the video .
Cons of hand drawn videos
1 They depend majorly on script
2. They are not character driven
The conclusion
Hand drawn videos work best for explaining and training difficult and immeasurable concepts to your viewers. Today, most of the companies use whiteboard animation software videos to explain any term or machinery ideas to their staff. Basically here they act as training videos. Hand drawn videos work best in the educational field to empower educational concepts and knowledge in students.
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