Google searches are key to search engine optimization (SEO), which is a crucial part of creating an ecommerce site that generates traffic. And keeping up with changes in search engines to improve Google rankings is difficult. Especially when Google changes every day. Also, the ten blue links in Google searches don’t generate as much organic traffic as they used to.
Why? Due to the new features of SERP.
These new SERP features (SERP is short for “search engine results page”) have improved the experience for users, but are also making the process more complicated for businesses. And if you ask yourself: how to rank my website? And you want to improve your search engine rankings (specifically, your Google rankings), you must fully understand the rules of the game or contact the SEO team, leading SEO service provider in Pakistan.
In this article, you will learn what SERPs are, what SEO and SEM are. In addition, you will learn the many functions of Google SERP in force this 2019 and how to improve your search engine ranking.
So, let’s get started!
Advanced Google Search: What is Google SERP?
To know how to improve your ranking on the internet, we first have to talk about SERPs. SERP, or search engine results page, is the page that is displayed in search engines in response to user searches.
The term SERP is not exclusive to a specific search engine: Google, Bing and Yahoo show SERP to users.
And to date, no two SERPs are the same. They are personalized for each user. That’s why you will sometimes see different search results when searching on different devices or from new locations.
SERP, Why is It Important?
When we talk about SERP, we refer to search engine ranking but we emphasize optimization to improve Google ranking. Why? Because Google is king. Seriously, when was the last time you used a search engine other than Google? People don’t even “search for something” anymore, “Google it”.
Also, take a look at the statistics.
The following graph shows the trend of searches in the United States, according to different search engines:
In April 2019, Google generated 62.7% of all top search queries in the United States, followed by Microsoft with 24.8% and Verizon Media (formerly Oath and Yahoo) with 11.6%.
And when we talk about mobile searches in the United States, Google leads the market again with a 93% share. But that is not all. Google’s dominance is even stronger in other large markets such as the UK and Germany, where its market presence ranges from 90 to 94 %.
What is SERP in digital marketing?
SERP marketing is the process of promoting a business within the results of a search engine. There are two types of SERP marketing:
The most effective SERP marketing strategies use both SEO and SEM to achieve your business goals.
What is SEO?
The definition of SEO tells us that it is search engine optimization, and it is the process to have a high ranking in the SERPs organically (and increase Google ranking). Organic means you don’t need to use payment methods (like Google Ads). So, if you ask yourself: how to rank my website on Google for free? The answer is through organic traffic.
There are many strategies and techniques in SEO. Two of the main ones are content marketing and backlinks (external links that point from other pages to your own). With content marketing, the goal is to create content for a specific keyword that is intended to rank, giving it a higher rank and maximum exposure in SERPs. You can also try to create a profile of external links with websites that have a high online presence. In other words, try to search for successful websites on Google to link them to your content, which will improve your online presence (and your SERP ranking).
Let’s be honest: it takes time, dedication and experience to be successful in SERP through organic SEO. However, the results are worth it.
On the first page of Google alone, the top five organic results represent more than 67% of clicks, while results 6-10 represent less than 4 %. Additionally, high-ranking organic content will generally maintain your rank in SERPs for an extended period of time and at no cost. So, it is a more sustainable and durable marketing channel.