user generated content
user generated content

If you are from the online business world, you must have heard about user-generated content. But surface-level knowledge about such an essential aspect of a business is not enough; you need to have in-depth knowledge. 

We created this blog to ensure that you get that in-depth knowledge about a topic that would transform your business. So keep on reading to learn more about user-generated content and ways through which one can use it for small businesses. 

Explanation: User-Generated Content

User-generated content or UGC is social media feeds generated by users using a brand’s hashtag on multiple social media platforms like Twitter, Youtube, Instagram, Facebook, LinkedIn, and Youtube. These social media feeds are in texts, photos, and videos that showcase the brand’s products in use. Apart from these social media posts, user-generated content can also be reviews, testimonials, blogs, vlogs, etc. 

From the marketing point of view, you can publish user-generated content across various marketing touchpoints such as websites, digital displays, social ads, email campaigns, e-commerce stores, etc. 

User-generated content is like word-of-mouth marketing. For example, your brand is so fantastic that people spread the news online by talking to their friends about your business. This would create a ripple effect as those people would then reach out to your brand and suggest your brand to their friends. 

Now, let’s look at how user-generated content should be leveraged to ensure that it boosts your business. 

Ways through which User-Generated Content elevates small business

Though the ways are endless, we have picked the best ways for you since we mainly talk about small businesses. 

  • A Social Media Wall

The hottest prospect in the online marketing world when it comes to giving your business a significant boost. To better understand the social media wall, let’s know it in detail. 

A social media wall is a distinct real-time presentation of user-generated content across various social media platforms like Instagram, Twitter, Youtube, LinkedIn, Pinterest etc., on digital displays. This user-generated content can be in texts, photos, videos, testimonials, reviews, etc. 

The use cases of a social media wall are not limited to only business websites; it can be used across email campaigns, digital displays, social ads, and e-commerce stores, too. 

User-generated content allows companies to run successful social media marketing. It also promotes brand recognition and generates good buzz, improving your return on investment by increasing customer interaction with your brand and pulling in social media influencers.

  • Social Media Hashtags

One of the simplest methods to curate user-generated material is to create a hashtag for your business and identity.

Social media is an influential tool that can connect you with millions of potential clients. The correct social media strategy combined with a memorable hashtag is a low-effort/high-reward proposition.

The concept is simple: create a hashtag around a campaign or your company, and then encourage your followers to use that hashtag in their posts. Reposts, retweets, contests, and responses are the most significant ways. 

You won’t have to develop any content because your fans will gladly do it for you, increasing brand exposure at the same time. Moreover, it’s the most straightforward way to use user-generated content on social media. 

  • Q&As With Industry Experts

Interviewing experts in your profession or market is a simple method to develop content, expand your industry expertise, and educate your audience at the same time.

You have to make a video of your interview, record it as a podcast, write a transcript, or do all of these.

Make sure the expert you are inviting for an interview is someone your audience will enjoy and appreciate in the end. Making a mistake and hiring the wrong “expert” might backfire, exposing you to criticism and embarrassment.

  • Provides Feedback 

Feedback is necessary, no matter which business you are involved in. Through user-generated content, one can get an idea about what its customers like and what they don’t. For example, product users keep posting social media posts displaying their products in use. 

This step serves as feedback through which one can realize where its business stand and work on products not trending that much in public. 

  • Customer Surveys

User-generated content through customer surveys can also be beneficial for small businesses. While the replies you receive may not accurately reflect the feelings of all of your consumers, social media surveys allow you to interact with them in a public forum. This simple approach boosts your engagement and collects additional user-generated material via public Facebook and Twitter comments. 

Wrapping Up

User-generated content has been in demand for quite some time now as it offers several benefits that could benefit both small and big businesses. 

However, fetching the user-generated content is a tedious task, which is made effortless by Taggbox. Taggbox is the leading user-generated content platform and social media aggregation tool that serves you unique customization, personalization, and moderation features. You can use these features so that the user-generated content can then be displayed in the best possible manner.

By Anurag Rathod

Anurag Rathod, as a blogger he used to spread all about app-based business, startup solution, on-demand business tips and ideas and so on.