It’s called Growth-Driven Design (GDD) the gradual methodological approach (in small steps) that combines the principles of slimming (lean) and flexibility in order to achieve the re-design and design of a highly effective website , efficient, economic and performing.
The expression Growth Driven Design has now entered the common language and replaces the traditional methodological approach underlying the re-design of a website, which implies months and months of hard work, in addition to the use of economic, human and thunderstorms not indifferent.
The re-design of a site involves months of hard work in terms of redesign, planning, analysis, testing: it is a series of activities that take up a lot of time to carry out daily tasks and involve an effort in rethinking changes to be implemented such as to improve and increase the business of a company site or amazon seller account category approval.
The Growth-Driven Design methodology is the strategic solution to not slow down the company team in the re-design of the site since time is precious.
This guide aims to deepen what is meant by the expression Growth-Driven Design Methodology and what are the phases that make up this iterative and continuous process of great added value.
Growth Driven Design Methodology: what is it and how does it work?
There is talk of Growth-Driven Design Methodology to indicate the process of minimizing the risks, resources and time associated with the design of a corporate website.
This methodology leverages a systematic and gradual approach which allows to focus on learning and continuous improvement, considered fundamental elements at the basis of this iterative process.
The Growth Driven Design approach instead of designing in one go the whole web solution focuses on small evolutionary steps and on the achievement of short-term goals (that’s why we talk about kaizen or continuous improvement).
This GDD methodology helps to arrive at the site design in small and growing phases: this entails less risk and less expenditure of costs thanks to the optimizations deriving from the analysis of the behavior of visitors who create traffic on a specific company site.
GDD: what are the main stages of development?
Not surprisingly, from the experience gained by the best experts in the sector, the most successful websites implement a growth strategy aimed at “small steps”.
It is possible to divide this GDD methodological approach into three phases that we will analyze below.
- Continuous improvement.
Growth Driven Design: strategic approach
As with traditional web design, the GDD methodological approach begins with strategic planning and proceeds with the setting of short-term objectives or precise goals in order to have a clear idea of what you want to achieve in the medium-long term, as well as to be able to identify the target of users.
Once the goals have been defined in small steps, it is appropriate to carry out a quantitative analysis that allows the re-design of the website in order to understand how cyber users traffic on the web and interact with it.
In this phase it is good to receive more and important feedback from the audience in order to highlight the weaknesses: it is necessary to understand what opportunities it is necessary to seize to improve the experience of each visitor.
In this phase of strategic implementation, it is important to understand:
- the purpose for which users visit the site;
- how they reach the site;
- how the site creates value for the pool of users.
No less important is to brainstorm the different members of the creative team from which to draw a list of points considered fundamental to improve the site.
Defining an ad hoc strategy requires focusing attention on the aspects that are considered more technical within a web-design process such as: attention to textual content, user experience who traffics on the web, evaluation of how much the performance of the site are in line with the achievement of specific objectives, the possibility of identifying improvement objectives, etc …
It should be remembered that the strategic implementation phase at the basis of Growth Driven Design necessarily requires an optimization process that evaluates the possibility of modifying, along the management line, the elements of the list to redefine the priorities for intervention and correction of the objectives based on the achievement of specific short-term goals.
Launch of the website version
The launch of the “redesigned” website allows to improve it and make it more performing in a combined and synergistic perspective of slimming (lean) and flexibility.
This phase is certainly the preparatory phase for improvement by “small steps” (kaizen or continuous improvement): it is important to evaluate how each change that is put in place may or may not create added value for the catchment area.
It is important to provide for test phases in order to assess their impact on website performance by identifying measurement metrics.
Once the changes necessary for kaizen have been implemented, it is necessary to define a period of check and continuous monitoring of the data.
Continuous improvement or Kaizen
By choosing a gradual and not “big leaps” approach, you have the opportunity to work on your site daily and constantly, in order to respond to the continuous changes in needs that come from both the market and the various users.
Thanks to such an approach, it is possible to allow the team to have a valid tool that improves the experience of the users who visit the site and the conversion rate at 360 degrees.
Growth Driven Design is the winning strategic and innovative approach that best meets the needs of a dynamic market in continuous evolution and subject to gradual changes.