Artificial Intelligence a.k.a A.I is an innovative tool to generate, enhance and formulate user experience. This technology is widely used in games and electronics these days. We’ve all played games right when we were kids to teenagers, even as adults one cannot resist the urge to pick up that controller and go on a hermit’s adventure with your pet rat. Sure, the mediums through which people can now play games at the comfort of their homes are a lot. There is no distinct change in the reason why we play games, simply to de-stress or have fun with friends. Although throughout the decade the quality of gaming has significantly improved, as did the genres, strategies, graphics, controls and the plot lines. The area of user interface passed a few marks from hand consoled to VIrtual Reality (VR). The next generation most likely inclined towards the lines of inculcating A.I in video games.
The gaming industry has made a few milestones through the use of A.I in their field of experience. Right from the technicalities to the overall experience of gaming.
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It’s Role in NPC Behavior
In the world of game development, any developer would say that NPCs are the backbone to a much deeper understanding of the story and environment of the game. NPCs or Non- Player Characters act as a gatekeeper to challenges, hidden back stories and even puzzles for users to highly interact with the overall context of the plot. To deliver this action successfully, NPCs should exhibit certain gestures or behaviors. A.I plays a crucial part in controlling the degree of character in NPCs these days.
There is a method in games where A.Is try to solve a task from point A to Point B, this is called Pathfinding. Usually there are more than one AI for an NPC, depending on the development and complexity of the game obstacles and its characters. One of the famous examples comes from the bosses and even monsters fought by Kratos in the God Of War series. The NPCs in this game have more than one move while attacking and defending, so there are more than one AI catering the reactions. Successful implementation of A.I in a player’s gameplay experience is fruitful not only for the user but also for the game development company.
A.I used in Generating Content
Before A.I game developers would have to individually craft elements present within the environment of the player, this was not only time consuming but also a difficult task. As game development company aim to create aesthetically robust environments and detail-oriented environments in their games, the role of A.I further deepens. Through a method called Procedural Generation, the A.I can generate mass content based on digital codes, math and commands given by game developers. The outcome is tremendously satisfactory as there are non-uniform elements created to mimic the reality. Take the example of the most talked about games in 2020, Cyberpunk 2077 and Subnautica where the entire surrounding of the player is beautifully displayed with real world relations, these kind of games allows the user to fully invest their attention to the gaming experience.
Procedural generation is a fairly new method using A.I to create not only surrounding elements but also the likelihood of making an entire game out of it. Players usually pay more attention to the environment and ambiance of the game rather than the plot, this includes weapons or resources they need, buildings and structures. The small things amounts to make the most difference in the end, as players continue to look forward to better defined quality of games this pushes game development companies to further use A.I into their work.
Enhancing Individual Gameplay Experience
Similar to making personalised Nike shoes game developers continue to make personalised games matching only a section of the population of gamers. This is done so that the player’s experience is more than satisfactory. This method is partially achieved through audience segmentation
Audience segmentation means dividing the general user population into individual categories based on recent demographic and behaviour data. So where does A.I come in this narrative?
● With the use of A.I it is now possible to create individual user Personalization
● As it learns user behaviour and notes their distinct playing choices
● It then tailors the gameplay experience according to the skill level a user has it modifies the game difficulty level.
● Keeping the user entertained and motivated to win the game.
When it comes to individual Personalization, the overall experience often result to more than average satisfaction. This is especially useful for users who adapt faster to difficult levels and enemies, creating a long term relationship to the game and the user.
Benefits of Using A.I in Playtests
Play testing is an important part of game development as it helps identify issues in the gameplay. Basically, taking mock tests and receiving feedback from human play testers to evaluate how ‘fun’ the game actually is or can be.
Now, with the entry of A.I in playtests, the task in identifying the issues or obstructions between a. Fun experience and a bad one is easier and takes less time to resolve an evaluation. Let us take a look at the game The Real Football, h they used Artificial Contender (AC) which is a form of A.I. It is a middleware capable of providing data on behaviour of game agents. In the game, famous athletes and football players were made to play test and with the use of AC their moves were copied to fit the roles of the characters. AC agents could dribble, shoot, pass, perform tricks similar to how professionals did.
Immense Data Collection on Players
The data collected from games, mainly based on user behaviour. This is advantageous as A.I recognises patterns of action performed by players and if needed, makes changes on the gameplay to provide optimal performance. So, it is a way of constantly updating the gameplay to suit the needs of user gaming experience. For developers, having a huge reservoir of data from their target customer is a big con because this allows them to make and design content that’s sure to satisfy their customers. So, establishing a wide source of database and keeping records stored benefits the company for a long time. This way the customers demand will not decline but keep increasing due to personalised gameplays. But the company should continue presenting new content which are used to challenge the players in a different way. Invoking this in different mediums and platforms prove to be positive for the industry to boom economically.
The bottom line is that…
The future of games, moreover the whole gaming experience takes a bright turn when it comes to A.I. There may be disadvantages to using A.I in the coming days but there will be rectification made to limit the losses. The game development companies has curbed their line of business by investing on A.I it greatly saves time and money. And it’s an overall good investment
About The Author :-
Hermit Chawla is an MD at AIS Technolabs PVT LTD which is a Web design and Development Company, helping global businesses to grow by Game Development Company. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.