Opening a flower shop and waiting for customers is not the way you can hope for your business to succeed. You need to take enterprise to pull your target customers’ awareness to your floristry business and then turn them into customers who will always come back to you. But you can achieve that only through intelligent marketing line of attack.
It is arguable that the level of competition that is there today in the business of floristry today is very high and quite frankly, unprecedented. But, on the other hand, as is the demand. Flowers are not just gifts these days. They are timeless decorative that are required for every function, every party or even just like that. The demand is so much but the time that people have to go out and buy flowers is really less. So, it is inevitable that people turn to the only smart thing (apart from them) that they know of: their smart phones.
Smartphones have become an excellent medium to provide people with whatever they are looking for, instantly. So, if someone wants to get some flowers delivered to their boyfriend’s house, they can do that using a flower delivery app.
Top Tips to Market your Flower Business
Give your customers a personal experience
Customers are the only way you can money right? So, you have to focus on developing a great working relationship with your customers. Make sure that you pay attention to what they want. Understand the occasion, their personality, why they want the flowers and who they want it for. Give an informed opinion and assist them in their effort to shop. That way, you will be able to do the best service to the customer. Talk to them a lot. Speak to them and get an insight about how they are and what they want to express.
Once they have made the purchase, give them a message saying that you are glad you could help them and hope your flowers do what they want them to.
For example, send a handwritten note of thanks to them for buying from your shop or thank them by phone. You can also offer some price deduction to your loyal customers. Such measures will help you grow your list of clients steadily.
Make an app
Like we’ve mentioned above, people are heavily dependent on their smartphones for all their needs. People are very busy these days. People live extremely hectic lives and to spare time to do something else. This is why having a flower delivery app is the best option.
Think of it like an Uber for flower delivery. Just like someone can book a taxi, people can use the app to book the delivery of a bouquet or beautiful flower to your home or to anywhere they want to get it delivered. You can choose to build this app yourself or purchase a ready clone from a company that flower delivery business.
Use Social Media
One of the most excellent platforms to keep people informed about your offers, prices, product range, quality, or special discounts is by using social media. If your shop is arranging an event, you can play the trumpet on social media and increase footfall. It is also the least expensive medium of getting across to such a huge population.
However, the first step to do this is to create your own Facebook page, Twitter account, and other such social media identities for your business. After this, you can start posting content on a very regular basis to make sure that you are always trending and on top. You basically can’t let the people forget about you.
On the whole, getting a flower delivery app might be the best solution that you are looking for in the flower business. This is the best way to ensure that more and more people can access your website and you can make lots and lots of money.