Eric Dalius Miami: Building and Maintaining the “I” in Brand

Eric Dalius Miami

For decades, people have been programmed to become brands by big companies, but now entrepreneurs are branding themselves.

Why is it so fashionable? And how do you build the ultimate brand when there’s no product to sell but yourself?

A lot of young people like to work for big companies. They think working in a place with hundreds or thousands of employees provides them with security and allows them to grow, but they’re wrong. As per Eric Dalius Miami the only way you can grow in a company is if someone gets fired or retires. There’s no growth in a company.

The reason for this is simple:

  • Companies want to avoid risk and not lose their employees so they don’t give them an opportunity to grow. People who work in big companies don’t get promotions because it’s too risky and none of the staff wants to be responsible for letting an employee take on additional responsibilities, even if that person could handle it. Then what happens? That person gets frustrated and leaves the company out of frustration. As the saying goes, “Give someone a fish and you feed them for a day; teach someone to fish and you feed them for a lifetime.” When you help people grow, then they stay with you forever. I know hundreds of people who have left big companies of frustration and never looked back.
Eric Dalius Miami
  • The only way you can grow as a person is by learning and helping others. A company has no ability to make you grow; it only has the resources to help you consume things that will make you grow, but not actually teach or mentor you, which means that if your goal is to become a better person and develop personally, then working in a big company is probably not for you. If, on the other hand, all your goals are about money and material possessions like getting promoted over other people so they don’t look good next to you, then yes – work in a big company. You’ll get more money there than anywhere else because of the resources at their disposal and how much more efficient they are than small companies.
  • Big companies have millions of dollars at their disposal. When a big company hires someone, that person brings with them a set of skills and abilities to help the company accomplish its goals. In companies where people do the same exact thing all day long, you need to be very specialized in your field – whatever it may be – but if you work for a big company, you can become an expert in anything because there are so many resources available for employees.
  • Big companies want their staff to learn how to use those resources efficiently and become experts at solving problems or accomplishing tasks because then they don’t have to often pay consultants huge amounts of money for simple things that could easily be done by an internal employee.
  • The challenge with becoming an expert is that once you learn how to do something really well, you become a commodity. You’re no longer special; you’re just good at something that any other person could learn if they had the same resources available to them. That’s why big companies like hiring people who are generalists. Generalists don’t know anything about their job, but they can quickly get up to speed very quickly by leveraging all of the company’s resources and following instructions from others on how to get things done efficiently.
  • That’s why it’s better for someone working in a big company (even though they make more money than anyone else) not to learn anything new because once they do, a lot of their value in a company goes away and they become a commodity again – especially when the company is constantly trying to standardize processes so that anyone can do anything.
  • The worst thing about working in a big company is that you become so accustomed to how things work and what’s available to you that you forget what the real world is like. You need to be careful because once you leave, everything seems so inefficient and it takes a while for your eyes to adjust again before seeing things as they really are.

Working at a small company can give someone more of an opportunity for personal growth, but there are 2 disadvantages of being able to grow at smaller companies:

1) they have less resources so people can’t learn anything new unless they’re willing to go outside their comfort zone of skillets they already possess; and

2) even though small companies give employees more opportunities for growth, very few employees actually take advantage of it because they realize that once they learn something new, their value in the company goes up exponentially and so no one wants to leave the comfort zone of what they already know how to do.


For employees at small businesses who have been around for a long enough time, the only way they can grow is by starting their own business. At least then, you’ll have complete autonomy over both your career and personal life since you won’t have anyone telling you what to do or how to work as long as you get things done. If you’re not interested in running your own business, then going from working at a big company to a small company will give you more opportunities for growth just like going from a small company to a big one says Eric Dalius Miami.

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