The eCommerce industry has revolutionized retail. Back in 1995, the first-ever product ordered by a customer was a book on Amazon. Twenty years later, the eCommerce industry has made around $2 trillion in sales across the globe.
The eCommerce industry is constantly evolving to fulfill the ever-changing needs and demands of consumers, making online shopping much more accessible than ever before.
When eCommerce started, it had pretty few capabilities but not anymore. Whether it’s improved integration, easy return policy, and unlimited customization, all these new changes have taken the whole retail industry by storm.
So if you’re still skeptical about eCommerce, these eCommerce trends are to prove that it is not going anywhere; it’s here to stay for a long time.
If you want to grow your eCommerce business, we suggest you use these eCommerce developments. To take your eCommerce store to the next level in 2021, you need to take full advantage of all the emerging eCommerce trends in the eCommerce sector.
If you’re wondering what the latest eCommerce trends will shape your eCommerce business’s success, you have come to the right place.
This article will list down the top 05 eCommerce trends that you must watch in 2021.
So without further ado, let’s get started.
- The arrival of Voice commerce
You must have noticed a constant buzz going around in the industry about intelligent devices like Alexa and Amazon in 2020. The arrival of voice commerce in this industry is a game-changer. It’s that one trend that consumers highly demand these days. They profoundly depend upon the voice assistant from Google Home to Alex for their daily online shopping tasks.
By the end of 2020, it’s expected that the sales revenue of voice commerce will reach $40 billion. That’s insane. You might be surprised, but we are not because we already saw this coming even earlier when Google Assistant and Siri replaced manual searching.
The future of eCommerce lies where there is efficiency and convenience. It’s predicted more than 70% of US households will own a voice assistant device by the end of 2025.
You must be thinking, what does it have to do with my eCommerce business?
Let us tell you; you can include this development in your online store by making it optimized for voice search to fulfill consumer demands. Your online store must support voice searches and voice navigation to improve the customer experience.
Undoubtedly, Voice commerce is the new leader of this highly competitive industry.
- Proficient omnichannel marketing
Omnichannel marketing refers to connecting with customers through multiple channels. The primary goal is to improve customer’s experience by providing them a consistent and seamless online shopping experience.
To build a proficient omnichannel system, you need to understand your consumers deeply. Understanding your customers means gathering the information about the platforms your customers most frequently use while they’re making an online purchase, their purchasing behavior, the kind of devices they use for online shopping.
The number of omnichannel users has drastically boomed in the past few years. That’s why it’s essential to provide a consistent omnichannel experience to your customers to improve your eCommerce store’s conversion rate.
It’s one of those eCommerce trends that will dominate this industry forever.
- Unleash the real power of social media
A drastic increase is witnessed in the number of social buyers. With the arrival of the ‘Buy’ button on Facebook and the checkout option on Instagram, today, social media plays a significant role in the eCommerce industry.
This is a blessing in disguise for brands looking for a stable platform to market their brand. As consumers have started spending more time on social media, eCommerce merchants can use Instagram influencers to promote their brand and discover a new audience.
Moreover, eCommerce platforms like Shopify and WooCommerce allow you to integrate social media platforms to your site so customers can directly buy from there without visiting your eCommerce store.
As these social media platforms continue to become a necessary part of our lives, brands should use this fantastic opportunity to market their business.
- Provide environmental information to influence buyers
We believe green consumerism is ascending in power and staying relevant in this cut-throat competitive market; its high-time brands should take the right actions. Over 50% of consumers’ purchasing decisions are affected by green consumerism.
Since the global warming rate is increasing, people are conscious and concerned about the environment. They now prefer to purchase from those brands that sell eco-friendly products. This includes sourcing products and creating them without affecting the environment.
The demand for eco-friendly products is increasing day by day. As mother nature is near to destruction, it’s essential to include this trend in your list to stay relevant and thriving in this industry.
- Augmented reality transforming shopping experience
Over 120,000 stores will start using Augmented Reality technologies by 2022. Including this latest technology allows consumers to make better purchase decisions as they’re unable to get the first-hand experience of products while shopping online. This will help them to view the product in a much-advanced way.
It will help them explore and test different products so that they will feel like they’re standing in a store to shop.
As an eCommerce merchant, it’s essential to use AR technology to understand consumer needs better. Some eCommerce businesses have already started using AR technology, and the results are pretty astonishing.
Offering this high-quality shopping experience will help you to bring in more revenue than you ever expected.
With the massive advancements in technology and a considerable shift in consumer behavior, you need to keep a close eye on these trends in 2021. These are just five trends, there are plenty of others as well which you can adopt. Each trend will help you to run your eCommerce business successfully.
No matter whichever eCommerce trend you adopt, your primary intent should be to use it to improve customer experience and build a trustworthy ever-lasting relationship with your customers.
We hope this article will be of great help to you.