Introduction
2020 is the year where almost every business is running online. Many businesses are running their online stores and selling their products online. The competition is very tough because many new e-commerce websites are getting launched. People are selling online and optimizing their websites for SEO.
E-commerce SEO can make or break your website’s success. To be competitive in the online market and gain more customers, SEO plays a very prominent role. SEO increases the quality and quantity of traffic to your website. In a single day, millions of people use the search engine to look for something. Over 65,000 searches are received on Google per second in a single day. Up to 95% of all online traffic comes from page 1 of search engines. So, it is prominent to optimize your e-commerce website to appear on the top in SERPs to increase sales.
E-Commerce SEO
If you have an E-commerce website, you must be aware of all the SEO practices. But remember, all the e-commerce businesses know the SEO practices. In 2020, you need to upgrade your SEO strategy to survive the competition by increasing your sales and traffic. The e-commerce SEO checklist guide for the year 2020 will help your new e-commerce website or an existing one to get more traffic and growing sales.
Ecommerce SEO Checklist for 2020 to increase sales and traffic
Infographics
Using Infographics is a great way to increase traffic on your website. It is an advanced SEO technique that can increase the chances of ranking faster. Infographics are a graphic visual presentation of any information or data. It includes minimal text and has engaging visuals that make complex information easy to understand. For an e-commerce website, infographics can be of great use as it will give the customer a great online experience. Any user will prefer to choose to go on a website that has infographics rather than the one which has just textual information. The essence of infographics is that it makes any complex information easy to understand, which increases the website’s traffic and ultimately increase traffic.
Influencer Marketing
The popularity of influencers’ marketing has increased, and people usually look up to what the influencers suggest in their videos and posts. It might not sound fitting to SEO strategy, but it plays a vital role in it. Rather than investing in advertising, influencer marketing is more efficient. People find it more trustworthy and authentic.
Influencers can drive traffic on your website by posting about your products. Many influencers post haul videos for the products they purchase on different e-commerce websites. They provide links or those products in their descriptions. By collaborating with influencers, you can get more traffic on your website, and it will help in boosting your sales.
Promote content on different channels
If your website has good content but less viewership, then you should use all the digital platforms to promote it. The social media platforms, emails, newsletters are a great way of promoting your website’s content. You can use Social Media platforms like Facebook, Twitter, Instagram, Snapchat, etc. to get a wider audience for your products and better reach. Just having an e-commerce website with great content is not enough promotion of the content is also crucial.
Avoid Duplication of content.
Many e-commerce websites might sell products similar to your website. It is also possible that the manufacturers and resellers have the same product description as yours. This repetition of content can hamper your visibility.
The content should also not be the same within your different webpages. Join the pages with similar content and create unique content for all the pages. It can harm your reputation and can rank you down in the SERP’s.
Optimize your website for mobile view
Most of your customers have android phones, and they prefer to use their mobile phones for online shopping. So it is crucial to optimize your website for a mobile view so that the customers can get the best shopping experience on their mobile phones as well. Create a mobile version of your e-commerce website. It can indirectly boost your sales.
Give Suggestions
Your e-commerce website should not just show the customer’s search query but also give them suggestions for other relevant products. The customer always looks for other similar products. The best way of increasing sales is recommendations as the customer might buy something extra from the recommended products. Arrange the related products in a manner that it is visible on the page with the featured product. Giving suggestions and recommendations can effectively boost your sales.
Optimize Images
The optimization of images for an e-commerce store is vital. The pictures you provide are the only way the user determines the product features. Put high-quality photos so that the customer can zoom and look for details of the product.
Optimize the Alt attributes carefully and create Alt tags for the images. Include the tags that are unique, relevant, and avoid keyword stuffing. Alt tags describe them and help them to appear in search results. Optimizing images for SEO improves your store’s presence in Google and other search engines users stay on your website for a longer time.
Get Reviews
Online reviews are the best way of promoting your e-commerce website and its products. Ask your customers to give their response post-purchase. Your happy customers are your best salespeople. Good product reviews can help in increasing traffic. Displaying the reviews on SERPs can increase the click-through rate of the website. It can make your website look more authentic and trustworthy.
Conclusion
The ecommerce SEO checklist can get your website more traffic and conversions. SEO is all about increasing your website’s visibility. If your e-commerce store is not visible to the prospects, then it is difficult to survive in the competition. This e-commerce SEO checklist is ready to serve all the tricks and tactics of SEO that can increase your traffic and sales. This information will be useful for your e-business to earn huge profits in the long run.
