The ecommerce industry is booming with the increasing demands and preferences of consumers. Trends keeping on evolving in today’s highly competitive ecommerce sector. Staying relevant and up to date with the latest should be your top priority to keep your brand in front of your prospects. With 2020 nearing to end soon, it’s the perfect time to take a look into the latest ecommerce marketing trends for 2021.
Let’s get started.
- Analysis of Consumer Behavior through AI
As per the sayings of tech experts, the ecommerce industry is going to gross around $700 billion by the year 2022. Right from virtual assistants to chatbots, AI is enabling businesses to deliver better and more personalized customer experience. Today, more and more companies are adopting this rising trend to reduce the total headcount, and boost the efficiency of the overall business.
- Optimization of Brand for Google
Do you have an idea of how your customers reach out to your brand? Will they get a dream about your products or anything else? Unless your brand becomes famous, the mainstream of your target audience is likely to arrive at you via paid or organic searches. Thus, to bring your products into the wide eyes of customers, you should optimize your product pages for Google. Thus, optimizing your brand is one of the most powerful ecommerce marketing trends for 2021.
- Personalization will be On Front Seat
Needless to mention that personalization is the future of the ecommerce sector with no sign of coming back. As per several studies, 80% of consumers say that they are certain to purchase if a brand is offering personalized experiences. The trend is highly impacting the ecommerce sector right now but 2021 will experience a slight twist with the addition of some more features. With personalized homepages, showing the customers personalized products based on their shopping habits and showing them their recently viewed products are some of the prominent examples of personalization. This personalization is going to the next level soon with the products that are completely customized for the individual customers. A lot of small and large brands are taking advantage of this trend to cater to the unique needs of their buyers.
- Social Media is Getting Big Wings
Social media is not just for posting something, getting hits, likes, and shares. A lot of social media channels are turning into a sort of mini search engine as 55% of online customers buy a product directly through a social media platform. For this, several small and large brands have started to sell their products directly through their social pages with built-in embedded links. Meaning, by clicking on a particular product within a post, customers directly led to the product page. Thus, using social media to advertising and sell the products is among those highly impacting ecommerce marketing trends, which is boosting impulse purchases.
Not only you can advertise and sell your products on social media, but also skyrocket your sales using several marketing tactics. For instance, by offering your customers free discount codes, you can encourage them to buy products on discount and achieve name, fame plus high revenues
- Enhanced Mobile Experience
In today’s highly digitalized and smartphone dominated era, you cannot underrate the significance of mobile behind the thriving ecommerce industry. It is a fact that people mainly use mobile devices to search for particular products online. So, if your ecommerce website is not mobile-friendly, you are already several steps behind your competitors and going to miss a lot of sales. So, no more wait to instantly jump to this highly dominating ecommerce marketing trend and see your revenues flying to the sky.
- Consumer Awareness
Among several rising ecommerce marketing trends, increased consumer awareness is a thing you cannot afford to miss for your ecommerce store. Building your brand is not limited to just posting content daily. Around one-third of customers switch to the next brand if the previous one is not maintaining transparency. You must be transparent while posting your content to gain the reliability and trustworthiness of your target audience. The increased consumer awareness and loyalty are leading the ecommerce sector to get the wings it needs to fly.
- AR and VR are hitting the Marketplace
One of the biggest issues with online stores is that customers can’t see or touch the products physically before buying them. This makes it challenging for the commerce store owners to sell the items like furniture, clothes, and other such accessories that people wish to preview before purchasing. AR and VR come to solve this issue by allowing the consumers to try the products virtually without touching them physically. So, ecommerce stores should adopt this highly revolutionary trend as soon as possible to make a difference and stand out and consider investing in these technologies.
In a Nutshell
In the ever-evolving ecommerce industry, not paying attention to the latest ecommerce marketing trends means losing substantial sales of your business. Doing so ensures to delivers a great customer experience and increased conversion rates. While these trends may come and fade with time, ecommerce stores that capitalize on them will notice incredible returns on their investments.