Diwali is one of the major festival in India. Almost 80% of Indian population celebrates Diwali. So, during the month of Diwali you can witness tsunami of customers in markets. We can say Diwali is the shopping festival of India. To attract customers Shopkeepers prepare from a month before Diwali. They start decorating there shops, start advertising and launch lots of lucrative offers to attract more and more customers. And like the Shopkeepers Online Stores also launch amazing Diwali Offers to attract more and more customers.
But with the changing time Diwali Shopping Trends also changed. Now, customers are attracting towards Online Shopping. India is the fastest growing Internet user country in the world and with this a huge number of customers are moving from traditional shopping towards Online Shopping. With the increase of Internet craze there are lots of opportunities arising in Digital Industry and government also providing encouragement for Digitalization.
Diwali Shopping, From Shops To Online Stores
According to many surveys in India customers are moving from offline shopping to online shopping tremendously. Online Shopping are becoming very popular now a days according to Government of India survey the first quarter 2019 e-commerce estimate increased 12.4 percent (±1.1%) from the first quarter of 2018 while total retail sales increased 2.0 percent (±0.4%) in the same period. This is an unbelievable increase of customers comparing with other industry.
As, E-commerce business is one of the fastest growing industry so, there are lots of Online Stores active over Internet but only few have occupied major share of online customers. Flipkart and Amazon only holds 31.9% and 31.1% respectively share hold on Indian E-commerce market. There hundreds of other Online Stores are also there and they all are competing with each other to attract more and more customers. That’s why these stores launch lucrative sale on different occasions and Diwali is one of the major event so, these stores launch amazing deals on branded products during Diwali Sale.
Online Websites for Diwali Shopping
There are lots of Online Stores like Amazon, Flipkart, Shopclues, Snapdeal, Myntra, Paytm, Jabong are the top E-commerce websites for online customers and hold almost 90% share of E-commerce business of India. Almost all Online Stores launches Diwali Sale but it also give rise to a problem that all stores are offering different deals on different products so the prices of products are also different that’s make it difficult for customers to choose the best price and customers are spending hours on these stores to claim the best price. Its seems a normal issue but it not because users are spending upto 4 hours on average for surfing over Internet for shopping and as Internet is available everywhere so, lots of users are spending over these online stores in their office, at sleeping time.
As, Online Shopping is becoming popular with that online fraud websites also launched. There are lots of fraud websites active over internet, who are running scams. So, to resolve this issue there are lots of websites launches who review the online stores and compare offers on different products from various stores and give you the best deal. Before buying anything from unknown online store customers have to check about that store on these kinds of reviewing websites. For the Diwali Offers we found only one website of this kind who check for the online store and review it and compare its prices with other stores and give you the best deal on your favorite product. You can save huge on your desired product during this Diwali Sale.
Precautions for Online Diwali Shopping
Technology is good to make our life easy but we have to be careful that we will not become addicted of it. Addiction of anything is bad so of technology, don’t spend your other important work time on internet, balance your time. And also during Online Shopping on this Diwali be careful from fraud websites make sure that the online store to which you are paying is genuine and don’t loose your money to any scammer. Check the reviews as well before purchasing any product and think that you actually need it or not. Don’t purchase useless products due to some attractive offers and go only for branded things. Shop consciously and protect yourself from being scammed and enjoy this amazing and colorful festival Diwali.