Hiring a digital marketing agency can completely transform your business. There’s just one catch- not all digital marketing agencies are created equal. At face value, it can be really difficult to know whether a digital marketing agency will really be able to help your business. However, there are a few important qualities that top digital marketers have in common. Before hiring any marketing agency, make sure they possess the qualities listed below.
A Powerful Website
High-quality digital marketing agencies will show an example of their work through their own content. Top agencies have up-to-date websites that follow best practices for SEO and content. You should easily find their website just by Google-searching their name. Their website should be a shining example of what they can deliver for your business. Check to make sure their website is engaging, has an active blog, is easy to navigate, and effectively uses CTAs.
Industry Experience
It is best to find a digital marketing agency with diverse experience, especially experience in your particular field. Agencies with experience in your industry will understand your pain points and have the best strategies to craft effective marketing solutions for your target audience. Digital marketing agencies with extensive experience in your field will already know which techniques work best and which to avoid for your business.
Tools
Tools matter when it comes to digital marketing. Top agencies use the right tools and have the expertise to manage them effectively. Ask the agency what tools they use for SEO, inbound marketing, project management, email marketing, CRM, website performance, and social media analytics. The agency should be comfortable explaining which tools they use and how they use the. The best marketers know exactly when to rely on tools and when to think outside the tools.
A Strong Team
Digital marketing agencies come in all shapes and sizes. While it is important to find an agency with the resources to handle your business, the team itself is what matters most. Top agencies proudly display their teams and will have a team with diverse expertise. The team should be accessible to you and full of unique experts in different facets of digital marketing.
Effective Reporting
The agency should be transparent and be able to explain their method of reporting. The last thing you want to do is trust an agency based on promises they cannot deliver. Reliable agencies will have an effective reporting method and consistently report their progress to you. Be sure to know how the agency will measure success and what metrics they use.
Hire a Top Digital Marketing Agency
For an experienced digital marketing agency who meets all of the qualifications described above, look no further. We have the tools, experience, and background you need to take your marketing efforts to the next level. Our dedicated team is happy to explain our process and reporting to you, so you will know exactly how we can help your business succeed. Learn more about our digital marketing services, or get started today by contacting us HERE.