On-demand marketing is as it sounds: servicing consumers 24 hours a day. And not just always at, but also responding to the consumer’s need for immediate marketing that cuts through all the noise. It is a concept borrowed from direct marketing, and it has been successfully refined to suit modern times. What on-demand marketing does is ensure that you sell to those who want it now. In other words, on-demand marketing delivers.
Benefits To On-Demand Marketing
The most obvious benefit is that it enables you to make sales when your prospects are ready to buy. Once you understand how to make sales and then deliver the service when the prospect is ready to buy, you have crossed the line into an enabling position. With on-demand marketing, you become almost omnipresent in the mind of the consumer.
All you have to do is deliver the product or service when the moment is right. How you deliver it matters, because you can only deliver as good as the level of service that you’ve provided. For example, a marketing team may advise that you use podcasting to reach consumers (which can be boosted if you buy Spotify playlist followers), advertising a product related to the podcast so that the consumer has your product in mind just when they need it.
However, on-demand marketing also has its disadvantages. The main disadvantage is that you are delivering to a very specific group of people. It may be the parents of the teen who wants his iPod today, but you are only targeting the teenager. If your message doesn’t resonate with the teenager, you are basically wasting your time.
How Do You Use Your Marketing Talent To Improve Your On-Demand Marketing Function?
You deliver what your prospect wants. Let’s use the example of the teen above. The ideal situation is to deliver a high-value solution that the teen is looking for. But how do you know what the teen is looking for?
When you think about your on-demand marketing strategy, the first thing you should do is take a step back and analyze your marketing strategy. What is your overall on-demand marketing strategy? Next, think about the consumer experience that you wanted to create. What was your target market, and what did you deliver?
Finally, you need to make sure that you are meeting your goals. For many marketers, binge marketing is where they start. They are creating a buzz, getting lots of customers through social media, sending emails to their list, and driving traffic to a specific offer. But then they end up having to eat their own dog food. Because they didn’t set out a goal, they don’t know what to deliver, so they overspend.
Now I am going to give you the secret to achieving success when it comes to on-demand marketing. Marketers who have succeeded in this industry will tell you that the key to their success has been in identifying their customer’s experience. In other words, they would identify their target market, identify an experience that the customer needs, and then deliver something that will solve that problem. In most cases, this type of on-demand marketing will provide something called a “bundle.”
A “bundle” is a collection of one or more offers. You can get a buyer to buy several things from you by offering a “bundle.” Most marketers I work with love this strategy because it gets customers to engage on a more personal level, and usually, when you are personalizing a product this works out well.
So for marketers who are looking to become masters at on-demand marketing then visit this blog, I would encourage you to learn more about B2B buyers, personalization, and B2C offers!
On-demand companies are very similar to the B2B companies mentioned above. They provide a product or service, and then they provide a way for the consumer to engage and create meaningful interactions with them.
On-demand marketers typically spend time getting to know their customers and then focus on engaging and connecting with them on a more personal level. There are many companies out there that can help you learn more about these types of activities.
On-Demand Marketing: Digital Marketing
Digital marketing provides the perfect example of on-demand. Digital marketing works by helping you to automate interactions with your consumers. This is because there are so many interactions happening online, and it is easy to forget about all of them if you are not tracking and interacting with all of them.
Digital marketing gives you the ability to monitor, measure, and react to interactions happening online. By doing this, you are able to take small steps to ensure that your business is growing at an accelerated rate!
The Bottom Line
So, we have established that on-demand has a number of different functions, but also that it is somewhat separate from B2B and b3c activities. However, as we look into the future of the on-demand age, we realize that there will be a transition period for all businesses involved.
During this transitional period, B2B marketers will continue to participate in on-demand activities, while also providing services to B2C marketers via their on-demand counterparts. While some marketers may choose to completely separate themselves from B2B and c2c, there will always be a need for B2B and c2c marketers to work together – no matter what the product is being offered! In fact, we expect this trend to continue and to accelerate, into the future!