In my business, I have seen the future of packaging and custom chocolate boxes. In my marketing and promotions article, I talked about the potential of creating custom chocolate packaging boxes for an event. Now that I have seen this in action, I am wondering if it will become the “new trend” when it comes to business advertising and marketing?
Can this be the new trend? Will custom candy box be your next option for marketing your business? Well, I think it very well could be the latest trend in advertising and marketing, because it works and is easy to do.
What I have been doing at my office recently is organizing a corporate event and announcing at the top of the announcement that First Watch is sponsoring the event. I did this at a “Party on the Bayou” on a Friday night. The event was for a small group of people from my advertising agency, and I was the host of the game. I opened up the announcement with this line.
When a more substantial company sponsors an event, their name-brand companies will be front and center, but what about when smaller companies sponsor an event? What type of small company would be invited to the event, and would it be all about a “company?”
So, that is what I am thinking about is the new trend, and how can you use this type of packaging to promote your business? Let’s talk about a few reasons why it is so popular.
Small companies like to be able to have their logo appear on any of the little boxes in the package. They need to have their name out there, not just in the small box. But also on the outside of the box. It makes sense because when your “brand” name” gets out there, people get to know your business.
A massive name company has no problem paying for a billboard, newspaper ad, or magazine ad to show their business name and product name. But a small company can’t afford to pay for this, so the small company can only use your company’s name on the candy box.
Most small companies don’t have much money to spend on advertising, especially in today’s economy. Why would they want to spend thousands of dollars on something that can be used for marketing their business for free? Using a custom chocolate box can save them money because the custom cardboard chocolate box will have a more significant appeal to more people.
The most important marketing you will ever do is getting your name out there. As a small business owner, you need to be proactive in getting your name out there and promoting your business. You can’t wait for someone else to invite people to your company and ask them to come to your event. You need to be involved in the planning is free.
You can find out what other local marketing magazines are publishing and how to get your information into print. You will even find some printing companies that will offer a free custom chocolate box with their printing services. Don’t forget to get a coupon to give out to your customers and tell them that they can have your logo on the outside of the box for free.
Many people don’t realize that they can make your business more noticeable online and offline with marketing. Using high-quality graphics on your website and distributing your product can help increase your website traffic and make people aware of your business.
Marketing is a big part of marketing, so your new custom chocolate box will help you promote your business. Not only can you have your logo on the box, but you can place your business contact information on the box, such as your phone number, website address, and even email address.
Marketing doesn’t stop at promotions either. You can use custom promotional boxes like food boxes, drink bottles, and tins to make your marketing budget a little easier to manage. Think about how much your customers will be more motivated to come to your location if you give them something to bring. That is interactive and useful.
This type of marketing isn’t new but has recently gained popularity. Because of the “distraction” that many small businesses are suffering from due to the economic crisis. But the upside is that it will help your business to keep you motivated in other ways.