In today’s world, people have a short attention span. The average concentration span of a human being is 8 seconds (Yes! 8 seconds!). That being said, you want your video content to grab the viewers’ attention immediately. This article will walk you through 6 tips to help you create engaging online videos.
Don’t use the same formula as everyone else. Be yourself. Let your personality shine through. According to Psychology Today, people are put off when they see that you are being fake with them. Show off your knowledge and expertise, and give out tips and tricks along the way.
This will help establish you as an authority in your field, which will keep people coming back for more videos from you. Answer questions that people have about your topic.
This helps build trust with your audience and makes them more likely to follow along with future videos or even buy products or services you offer down the line.
Use Appealing Visuals
You’re competing with hundreds of other brands for attention, and it’s just not enough to make a video with great content. You need to have a video that engages your audience.
This means having eye-catching visuals. You don’t want people watching your video to feel like they can look away without missing anything. A good video keeps the viewer engaged throughout. And that means using images and sounds that draw the eye and make the viewer want to pay attention.
Know Your Stuff
This is necessary for you to create your credibility successfully. If your audience considers you a trustworthy source of information, you can enhance engagement. Incorporate logos as well as statistics and figures into your presentation.
Check your references thoroughly, provide evidence to support your statements, and give credit where credit is due. You must know all your facts before posting information that might later damage your reputation and ratings.
As humans, it’s hard to ignore humor, and it pulls your attention away from what you’re doing, making you smile. Humor is also a fantastic way to engage your audience, whether on social media or with your email subscribers.
Just look at some of the most popular videos, and you’ll see that many have been shared because they made people laugh. Humor makes your content more memorable.
It helps you connect with viewers personally and build a relationship with them. And it keeps your audience entertained while they learn, which keeps them watching until the end.
With video content, using humor can help you create more engaging content and make your company stand out. When someone watches a video that makes them laugh, they’re more likely to share it. A good joke can instantly transform a viewer into an advocate for your brand.
Integrate Soundtrack Music to Your Videos
When you watch a good movie or any other video with excellent sound quality and music, you are more likely to stay glued to the screen than one without any music or a soundtrack. Great soundtracks can make any video feel more lively and interesting.
This is because sounds have a unique way of making us feel certain emotions and can even lead us to different places and times in our memories.
Thus, when you incorporate music into your video, you have a better chance of making an emotional connection with your viewers, as they will be moved by what they see. If you are on a tight budget, you can still source some royalty-free holiday music online for your videos.
Have Short and Concise Videos
When people are stressed for time and have short attention spans, quick and entertaining videos are the most popular form of entertainment.
Visual storytelling is a powerful tool for conveying information to an audience in a short amount of time. Text, narration, animation, and other elements can create dynamic and compelling video content.
From the very basics of creating good video content to the more advanced details of lighting and microphones, you can do plenty of things to help improve the quality of your video. A little planning can go a long way in helping you create more engaging online videos.