Landing pages are easy to create, but the process does take time.
You should understand how to build a strong landing page that provides clients with exactly what they are looking for. To put it another way, we’re developing something that not only looks nice, but is useful.
The key to helping others simplify the process and show others how it can be done is making your landing page widely known.
Please keep reading, and we’ll provide everything to you.
eCommerce landing pages : An overview
The objective of a fantastic eCommerce landing page is basically to enhance the amount of conversions in order to fulfil your business or marketing growth objectives. Landing pages can be your homepage or independent pages built for special campaigns, sales, or products.
People sometimes have a hard time distinguishing between landing pages and other types of pages visitors come on while using search engines.
The success of a campaign boils down to two factors: how people reach your page and why you have a page in the first place. Word of mouth is typically how people discover new websites, whereas high-ranking search results tend to result in new websites surfacing naturally.
Each page has a unique purpose.
The landing page has only one function: to convert. Again, you may use this to help boost your site’s overall traffic.
The landing page presented here is one of the greatest examples we have seen till date. This is for Nigella Lawson, who is a well-known chef.
It is, in fact, delivering two conversion goals with a single creative design.
To begin, it’s getting the word out about her concert, a special night with Nigella Lawson. It is designed with a basic headline, a short explanation, and a clear call-to-action.
Additionally, there is another CTA button, which is the invitation to go to the site to search up recipes.
It’s a great landing page design since it has all of the essential aspects. Before we get to the landing page, let’s discuss how it helps your eCommerce business
Creating an eCommerce landing page to boost conversions
First, you must define exactly what you want your landing page to do. Are you interested in increasing your email list? Should I introduce a new product? Encourage people to sign up for a subscription service at a reduced price?
You need to keep in mind what message you are planning to give to your customers. After you have your objective. If you can help someone with their problem with your offering — whether it is a subscription for newsletter, new blogs, or information on newly launched products – how can you do it?
Once you have done your keyword study, you may begin your keyword research. In order to find possible answers to the problem your product,sale or newsletter may address, what do customers usually enter into the search bar?
When you have defined your aim, your marketing message, and your keyword terms, you can begin working on your landing page. Before you start planning, make a list of everything you want to incorporate: CTA videos, sales pitch videos, and forms.
There are 4 common components in all great landing pages. Let’s examine each of those concepts individually.
4 Things you should incorporate to create high converting eCommerce landing pages
To develop an eCommerce website that brings in more sales than you could imagine, make sure to incorporate the things we’re going to discuss below in your eCommerce landing pages.
Add persuasive headline
The first thing that anyone will see is the headline, which involves curiosity, attention, and comprehension.
For your visitors, it’s what prompts them to continue to learn about your services and offerings — or not.
You should catch the reader’s attention with your title.To make the reader aware of what the service or product is all about, the headline must tell the reader this.
Headlines should be as brief as possible. Limit your words, they should exceed the word limit i.e. 20, and keep it concise.
Additionally, it’s important to point out that if your headline matches an image that provides more information about the service or product, then you don’t need to spend as much time explaining the content in the text.
Use visual content
Visual material is vital to effective landing pages.Images are processed 60,000 times quicker than words. The pictures on your landing page will thus impact visitors immediately.
Choosing and placing your pictures, keep in mind, the images should be big. This means the images should be relevant. If you’re selling a tangible item, your landing page must have an image of it.
If you’re advertising a service, the image should capture the visitor’s attention and establish relevance.The images must be good in quality
As you decide what you can add, keep an eye out for high-quality graphics. This isn’t the place for stock photos or quick Photoshop works.
Address the pain points
“Talking about pain?” Seems pretty confusing.
Yes. But this statement is purposely ambiguous since the concept of “pain” is subjective.The psychology of pain: Humans look for solutions to avoid pain. Every service or product can assist relieve pain. If you can make someone think about their grief, there are high conversion chances.
Consider using pain examples in your feedback and throughout the text. Because suffering is a powerful human factor, actual human testimonials frequently express this anguish effectively. Relieve the discomfort. Your service or product relieves pain. Pose a problem with a solution!
Add contact methods
Can you tell if your business is legit? Then include that information on your homepage.
Persuasive landing pages with numerous contact options, such as a phone number, an email address, location address and a contact form, provide various ways of communication.
Some companies even use pop-up windows that ask customers if they would like to speak with a customer care person.These can have a significant impact on my level of confidence in the organization and in my overall conversion funnel.
Let users know you are a legitimate firm by providing simple proof. This is often required to provide both a physical location as well as a contact number.
Live conversations may be beneficial, but they are not required. There is some debate over the use of live chat. Research and come up with legitimate justifications if you continue on utilising one.
It is entirely your call to decide the choices your visitors have to get in touch with you. Conversion is a simple process.When it’s easier for visitors to get in touch with you, they are more inclined to act.
Conclusion
That was it for today.
Apart from these above mentioned components, there are several other components you can incorporate to build high converting eCommerce landing pages.
We hope this article will be of great help to you. Thank you for reading.