One may say that it is not all about the packaging, but the cosmetic packaging boxes undoubtedly are an integral part of product presentation. Almost all the buyers in the market appreciate the cosmetic items when they come in beautifully designed packages. There is nothing wrong in saying that the packaging is as important as the product itself. Therefore, putting your effort into designing amazing packaging can go a long way in enhancing the experience of customers. Here we are going to reveal some most important tips which will be of great help in designing wonderful cosmetic packages.
Brand-Themed Colours
As a cosmetic brand, you would be well aware of the fact that colors evoke emotions in people. There is no point in using colors that are not according to the theme of your brand. This is because they are critical in persuading the target audience to buy your beauty products. Only the colors that go well with your brand and products can procure sales for you. Every firm has its own brand values, and there are certain things or a story that makes them different. Find out that story and reveal it by using appropriate colors in the design of your custom cosmetic packaging boxes. So, enhance the visual appeal of your boxes by using brand-themed colors and boost your product sales as well.
Precise and Attractive Packaging Dimensions
When creating the packages for your cosmetic items, it is important to consider their shape, size, and dimensions. There are many shapes and sizes you can choose from in this aspect, but you should invest in the ones that make your packages look attractive and appealing. Talking about the size, it would vary according to each different cosmetic item. What you need to do is to ensure that your box does not look too large or too small; otherwise, you would not be able to fascinate the audience. When it comes to the shape, you must not rely on some usual and conventional shapes such as a square or cuboidal shape. Go for some unique shapes such as curvy, hexagonal, or some other interesting geometric shape. This technique will make sure to captivate your target audience in the first impression.
Print all theTechnical Details
When you are selling cosmetic products, it becomes necessary for you to imprint all the technical details on the packages. This will not only educate the buyers but increase the value of your items as well in the eyes of potential customers. Though “simplicity is key” is the motto of the modern world of today, but a business simply cannot afford to neglect the minor details regarding the items. In this regard, information such as features, precautions, and possible side effects of the products meant for selling is necessary to print. The ingredients you used in the manufacturing of a specific beauty item and its date of expiry should also be revealed on the box. This printed information needs to be presented elegantly by making use of attractive font styles and colors.
Induce a Transparent Window
When we talk about cosmetic items particularly, there is literally no limit to style and beauty. So, do not shy from showing your creative side by designing an innovative box. There is a wide variety of inspiring packaging box designs which practically offer many benefits aside from just protection. One such design is the packaging box with a window induced on its top or any of its sides. It displays your items beautifully to the target audience while within the box without the need for customers opening it. The transparent window lets the clients have a sneak peek or an actual view of your beauty items from a distance. The items displayed inside such a box get enhancement in their perceived value and become a source of attraction.
Pay Heed to Inner Design
It is worth remembering that design should not be limited only to the outside of the cosmetic packages. You want to impress the customers with your box so as to ultimately develop their interest in your beauty products. Why not design the interior of your packages in order to elevate the unboxing experience of the clients? You add color or print a tagline of your brand on the inside lid of the packages in this respect. Some tissue paper carrying your unique brand logo can also be used for wrapping the beauty products inside the packages. Identically, the custom inserts with a printed message of appreciation can also enhance the experience of customers and make them feel special.
Do not forget about Foiling
The embellishment option on the cosmetic packages that never goes out of the style is foil stamping. It is an excellent option to raise the standard of your ordinary-looking box and make it look high-end. Foils of different colors can be used in this regard depending upon the nature and type of your product. For instance, gold foiling is the best when you are eyeing for conveying the premium and luxurious nature of your beauty item. Likewise, you can also go with silver foiling or copper foiling. The use of foiling is influential in increasing the visual appeal of your box and make it worth-remembering for the audience. In case you want to create a 3D effect on the box, you can combine the foil of a specific color with the embossing or debossing.
Use Elegant Finishes and Coatings
The coating and finishes do have the ability to not only changing the look of your cosmetic packages but their feelings as well. The matte lamination can be a perfect option if you want to highlight a specific aspect of your packages as it imparts a dullish look. However, the gloss lamination will work best when there is a need for a shinier and bright appearance. To add a tactile effect, soft-touch coatings and raised coatings can be your go-to choice since they increase the sensory experience of the buyers. Multiple finishes and coating can be combined on these packages in order to make them look and feel unique.
Design the cosmetic packaging boxes from the perspective of the customers to make them look more attractive. Packaging companies such as Go Stickers fascinates the clients with their brand-themed colours and technical details on these boxes. Similarly, interior designing and the addition of a window on these packages impress the customers as well.