Why is visual design so crucial for your business? However, the first impression of your business is continually formed in only 50 milliseconds. The number comes from Google research. Based on the role of visual complexity regarding the first impression of your website, finding the best UI and UX designer has become the most significant step towards your project success.
A good UI and UX designer is capable of achieving your business quality growth rates. Want to learn how to choose the right designer in this competitive market? I’m sure you do. This article will show you some tips on selecting a reliable UI/UX designer that can deliver outstanding results.
What does a UI and UX designer actually do?
UI designer, aka user interface designer, is responsible for creating a look for your website. These designers are known for designing a user interface from the user’s point of view.
A Ui designer focuses on creating an intuitive user interface. An intuitive user interface is easy to follow along with while being visually engaging.
Here are some tasks on which a UI designer will work.
- They have to create and maintain style guides.
- They run a competitive analysis on looks and feels.
- UI designers work on visual design, including typography, colour palette and buttons. They also work on interaction design like interactivity, prototypes and animation.
- They are capable of implementing cohesive branding across design elements.
- UI designers also work on front-end development.
UX designer
UX designers are responsible for creating a product desirable, enjoyable and valuable to users. Their primary focus is to bring a mix of creativity, technical expertise and empathy to their jobs.
Let us discuss some tasks performed by UX designers.
User and product research:-
A UX designer is not just hired for designing from a business perspective. UX designers are capable of knowing and understanding the people who will be buying and using their products. They do user research through online surveys and interviews. Later, they use this user research to build scenarios of what this user’s day-to-day life might look like and how their products fit in.
Information architecture:-
After user and product research, the next step of a UX designer is to decide on the information architecture. This process focuses on efficiently organizing and structuring content. Suppose you created a website and you want to make sure that the users visiting your site can navigate to other pages without any hassle. In this case, UX designers will create navigation, hierarchies and categorizations.
User flows and wireframing:-
Now, it is time to create a user flow. It is a flowchart that serves as a visual representation of the user’s journey with the product. After creating a user flow, UX designers have to do wireframing.
Prototyping:-
A prototype is a medium to high fidelity version of a product. It can be a straightforward paper mockup to a more developed and interactive one.
User testing:-
After creating the product, the work of UX designers is to test it to make sure that the product has a better user experience. User testing will go through various methods like Guerilla testing, lab usability and phone interview.
Tips for choosing a reliable UI and UX designer
You will find plenty of UI/UX designers. But choosing an accurate designer is quite overwhelming in this competitive world.
Below, we will walk through some tips that will help you to choose a reliable UI and UX designer.
1. Examine the past experiences
The best tip is to go through the designer’s portfolio. In this way, you will get to know how professional they are in their work. How many projects did they do before?
Are their previous projects following the same or different design patterns? Does their portfolio include actual user experience, retention and engagement?
What is their design quality? All these questions you should ask yourself before choosing a UI/UX designer.
2. Communication quality
Communication is a straightforward way to know whether the designer you are working with can perform well or not. The designer you hired must have determination and enthusiasm towards your work.
You can check their enthusiasm by interviewing, intro emails and their thoughts about the project. You can ask them how frequently they communicate with a client to make a project successful.
3. Design task understanding
It is a good sign if a designer is asking for detailed information about your project. Complete understanding and research indicate their interest in your work.
4. Look for testimonials
Suppose you find a UI and UX designer who has already worked for a company. In this case, you can gather some information about their working style.
You can also ask from recent clients. On the other hand, you can also check out their testimonials on platforms like LinkedIn and clutch.
5. Services scope
If a designer is specialized in your niche, the designer is capable of delivering better conversion metrics. You always look for a UI/UX designer that has a dedicated presentation page or blog.
It will show their strategic motivation and directions.
6. Quality assurance
Quality assurance is a crucial part of finding a reliable UI/UX designer. You have to choose a designer than can plan, direct and coordinate design quality assurance programs.
So your final project will meet the end-user expectations.
7. Price
Price is always one of the vital components in making an accurate decision. If you are hiring a designer on a part-time or full-time basis, you must include how many hours are needed to complete a project.
You can also ask them how many hours a UI and UX designer will invest in your project.
Why is it essential to have a good UI and UX designer?
A reliable and good UI/UX designer can help you and your business ahead of your competitors. However, it will take some time to find a good designer. But finding one will help your product to achieve quality growth rates.
You should have an edge in the UI and UX field, so your competition never sleeps in this time of booming IT. The bottom line is that a good UI/UX designer is key to excellent customer experience, intuitive navigation and low effort task completion.