While it is great that small businesses and start-ups devote their attention to key areas such as sales, customer acquisition, product quality, overhead costs, and other similar things, what many businesses fail to give their attention to is branding and digital marketing. In the absence of a clear branding strategy, businesses need to realize that they won’t be able to sell and market product their products or services with a vision. Since businesses need to communicate with their customers clearly and with an identity in mind in order to improve customer experience and gain loyalty, having a branding strategy therefore becomes indispensable. And this holds true for both small and big businesses. In this post, Faisal Abidi of RNF Technologies, co-founder of an IT company that specializes in developing creative technology and online marketing solutions for businesses, will tell you some key mistakes that businesses make in regards to branding. What are those mistakes? Let’s find out.
No Clear Guidelines For Branding
You can check several surveys online that were conducted to inspect the importance of consistent branding for organizations. You will find in those surveys’ results that organizations that remain consistent with their branding strategy and objectives enjoy better visibility that those organizations that have no clear strategy for branding and remain inconsistent with any strategy they form. You might not know this but brand inconsistency is one of the main reasons behind brand confusion in the market. Now, it is essential to understand how organizatons become inconsistent with their branding objectives. It has been found that organizations that have no clearly defined guidelines for branding tend to be most inconsistent. With no guidelines, your organization might come off as unprofessional. Once you know the guidelines for your branding, you will notice that it will become easier for you to manage your content assets across different platforms. All your messaging will look consistent with the help of brand guidelines.
Not Realizing The Value of Logo
If you have been taking the logo of your company for granted, we would like to tell you that it is one of the most important things for your company. In fact, a logo is considered the face of an organization. It is through your company’s logo that people will recognize you and your products and services. And it is important to get your logo right the first time because altering it later will not be good for your company. You should spend ample time finalizing your logo and once you have finalized it, you should not change it. Once people become familiar with the face of your company, why would you want to change it? Many companies have faced backlash because they changed their logo design for no clear reason. So, it is essential that you do not take logo of your company lightly. It is a part of your brand’s identity. Choose it carefully and then stick to it.
Using Obscure Or Poor-Quality Copy
Another mistake many organizations unknowingly make is, they use poor or extraordinary copywriting. In many cases, organizations use copies that do not describe them clearly to their target audience. It is tempting to use buzzwords, jargons, and content that is generic. Such copies may work in certain cases but in most cases, you get good results by creating personalized content for your customers. You should not forget that the objective of copywriting is always to sell the brand. However, while doing that, you need to make sure your copy is concise and clear. It is understandable that you want to attract the attention of customers toward your brand and its offerings. But in your attempt to catch their attention, do not make the mistake of compromising on your copy’s authenticity and originality. One simple way of coming up with quality copy is examining your brand thoroughly, identifying your unique features, and creating copy keeping those unique features in mind.
Publishing Content That Contains Mistakes
It is not uncommon for copywriters to become too familiar with their work. When that happens, tendency to overlook mistakes in copies go up. Even small spelling mistakes or content that is slightly off topic can prove bad for your company’s reputation. That is why reviewing your copies before publishing them is important. We all have heard about proofreading but many of us do not really understand what it means. It does not mean relying merely on spell checkers. Many companies, especially small businesses, are making the mistake of depending totally on spell checkers to assess the quality of their content in terms of proper grammar, which is a mistake. Top companies do not make those mistakes and hire a proper copy editor for checking the quality of copies before those copies get published. As we already mentioned above, it is difficult to grab your target audience’s attention in today’s times. While working to attract their attention, make sure you do not end up publishing content that is too unprofessional, filled with silly mistakes, or offensive.
Needlessly Following The Trends
In today’s times, new trends come up every other week or month. While it is important to stay relevant and change your approach according to market demands, organizations should control their urge to update themselves or change their branding approach every time there is a new trend in the market. It is totally fine to follow the new design trends in the market. However, you should not lose your true identity while zealously following and incorporating all the latest trends. Never forget that trends come and go but your true identity should always stay the same.
These were some branding mistakes that Faisal Abidi of RNF Technologies would advise businesses to steer clear of. Many businesses unknowingly make these mistakes and lose their customers’ loyalty as a result. Some other branding mistakes to avoid include ignoring customer experience, disengaging from the community, operating without a crisis management plan, and focusing on content quantity rather than quality. If you avoid these mistakes, you won’t face much trouble in your customer acquisition endeavors.