What are the benefits of using Bing PPC?

Bing PPC

There are many hidden benefits of using Bing Ads to promote your affiliate offers. As we all know, Bing Ads has an extended reach especially with a higher demographic of older and higher-income audience, it has less competition, lower CPC and better ROI. There are also other advantages. They include the following:

You Can Import your Google Ads campaign.

Immediately after creating your Bing Ads account, you are given the option to directly import any of your existing Google AdWords campaigns into Bing Ads.  With just a few clicks, your campaign is up and running without having to recreate everything from scratch.

Increased granular control

With Bing ads, you have more granular targeting at the ad group level even as you have the ability to make adjustments. On the other hand, Google lets advertisers set their location, language, ads scheduling, and ads rotation settings at the campaign levels while ad groups are limited to their campaign-level settings. 

With Bing Ads, you also have the ability to select different time zones for your different campaigns. This is something that isn’t available on AdWords. This is awesome, right?

Sitelink extensions

Bing PPC offers advertisers the chance to add additional information that could persuade search users to click through. With pricing, demos, content downloads, free trials and a host of others, the extra links vary. Know however that not every paid search is guaranteed to show sitelink extensions.

 Because of this, when they are displayed, they catch the user’s attention more because the overall ad is much larger than others in the search engine result page list.

Higher engagement, Higher Conversion rates

Bing Ad has more engagement as people who make use of Bing and click on PPC ads tend to be more engaged with the sites and post-click landing pages they’re sent to. They also tend to convert at much higher rates. A study by Search Engine People showed that in the automotive industry, users were converting at 10-56% higher rates than Google ads.

Greater transparency

Do you want to see where your traffic is coming from? Bing is transparent with this as it even discloses details about its search partners.  Bing also provides detailed reports on the performance of each search partner in a campaign. These details include details on all metrics, from impressions right down to conversions.

Improved device targeting

With respect to the above mentioned topic, Bing Ads is better than other platforms especially AdWords as it is limited to just mobile ad targeting. Bing gives advertisers the leverage to target specific audiences based on their device type and OS.

Bing also gives the option not to display campaign ads on desktops when you want to only target mobile users.

Bing Ads Certification

Just like AdWords’ certification program, there is a training course offered by Bing. After the course, you also write an accreditation exam where you must at least 80% to receive a Bing Ads Accreditation. On earning this, Bing advertisers can display this badge which can be useful in closing a new business.

Advertisers can gain different benefits from becoming a Bing Ads Accredited Professional. They include:

  • Being recognized as a Bing Ads expert with an official member badge on websites, business cards and other marketing materials.
  • Resume- building
  • An updated Bing Ad profile that can be included in social media platforms and sharing sites
  • Being placed in the accredited professional membership directory.

A good digital advertising strategy now would be to make good use of both Google and Bing as they both have their advantages and will make your affiliate offers to be highly promoted. This is however only advised if your budget would allow it.

Google Adwords may prove to be top-of-mind with digital ads but Bing is perfect for complementing your Pay per click (PPC) strategy and filling any gaps in your online presence.

Another tool that can be an added advantage with Bing advertising is Bing Bang Profits, which is a new technology that has been designed to make your ride stress-free. A lot of Bing Bang Profits reviews have shown that there a thousand and one advantages of using such a software as it will help with keyword research for your campaign, spying on your competition amidst other benefits. With the training course attached to it, it also provides an over the shoulder guide on how to start up with Bing advertising.

What are you waiting for then? Bing and the beautiful benefits it carries await you!

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