Search Engine Optimization (SEO) is a key feature to keep in mind when choosing a website builder. Everyone wants a website that will rank highly in the search engines. You need to use the best website builder for SEO to get to the first page of Google search results.
Do some web builders have an advantage over the others? To answer this question, you need to consider several factors. Even with the right tool, SEO success is not just about the SEO builder that you use to create your website. You need a lot of knowledge on the subject matter to succeed.
Some platforms come with inbuilt SEO tools which makes it easy for your website to rank highly in the search engines. The top ones include WordPress.org, SITE123, Wix, Squarespace, Weebly, and GoDaddy. Let us have an overview of each of them and what makes it the best website builder for SEO.
WordPress.org
WordPress.org is the best website builder for SEO possibilities. It is recommended for users who have some coding experience. WordPress is among the leading website builders in the whole world.
Even though it takes a lot of time and coding experience to create a great WordPress website from the scratch, you won’t miss a way out. The unlimited premium themes will give your website a brilliant look easily.
You can also use Google Analytics integration to track your progress. You will get access to the best SEO tools and performance that your website can get. WordPress has a countless number of opportunities when dealing with SEO.
First, it allows users to install as many plugins as they wish. Thus, you will create amazing SEO-specific add-ons to get your site to the top of the search engines. One of the most popular SEO plugins is Yoast. It ranks several website elements basing on a traffic light system.
You can use it to check everything from your readability score to keyword density and placement. You can also connect your website to the analytics tools of Google. You can start using the free plugin before you upgrade to the premium option. Apart from Yoast, you will have access to hundreds of other plugins that are quite helpful.
WordPress.org allows you to develop fully customized websites and gives you a countless list of SEO-specific plugins to select from. You will also get easy access to the backend of your website.
The main challenge is that there is no free plan and you will have to pay for the hosting. Besides, most beginners find the user interface to be quit challenging. All said and done, WordPress.com is a leading brand when looking for an SEO-friendly website builder.
Site123
Site123 is the easiest website editor to use with inbuilt SEO tools. It is a great choice for both beginners and website developers when you are in a rush.
While WordPress is a bit complex, this platform is the direct opposite. It is the simplest website builder you can find in the market. It has inbuilt SEO tools, simple customization options, and pre-designed templates.
This website builder is very good when it comes to SEO. According to Site123, SEO is among the 3 key steps of creating a successful website. It explains why this website builder already has all the SEO essentials. It is made easy for even the novice to understand.
Some of the key features include the meta tags, the auto-generated sitemap, 301 redirect tools, and the webmaster tools. Site123 is an easy to use web design editor, has premium features, and inbuilt SEO tools. The only challenges with this website builder are that the scalability can be expensive and it can lack customization flexibility.
Wix
This website builder is recommended for people who wish to have a more visual view of their edits as they continue to create the website. Wix is among the top website builders that have been in the limelight. It is renowned for its ease of use and beautiful templates.
Is Wix the best website builder for SEO? The answer is Yes. There are rumors that the drag-and-drop interface will not help you when it comes to SEO. However, there is very little information that can back-up this statement.
When you compare Wix with WordPress SEO, it can be hard to compare them directly. The reason is that Wix comes with its own SEO Wiz app. After installing the app, there is a step by step personalized plan to help you improve the SEO of your website. Thus, there is no need to take a crash course on this subject.
Wix websites also come with inbuilt SEO features and one of them is free SSL certificate. They allow you to create meta descriptions, SEO headings, and titles. You can also create customizable site URLs and add image alt tags. With Wix, you can connect your website to the Google Search Console and Google Analytics. Wix give users an exceptional opportunity to install SEO applications on their website.
Conclusion
This article looks at the 3 best website builders for SEO. The other options under this category include Squarespace, Weebly, and GoDaddy. As you choose the best website builder for SEO, it will depend on your SEO knowledge and the experience you have in designing websites. Do your homework well so that you don’t regret after choosing a website builder for your needs.
Author Bio
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at Blogstellar.com. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram & LinkedIn.