Digital advertising is no longer a niche strategy for innovative companies, but a crucial part of any digital marketing strategy.
Google Ads is a great way for businesses to reach new customers, whether they are small, family-owned stores or international companies.
However, just because companies are using Google ads and display ads in large numbers doesn’t mean you have to follow their lead.
Digital marketing is about reaching potential customers at the right location with the right message at just the right time. An advertising platform can help reach this goal, but it can also prove costly if you use the wrong keywords or reach the wrong audience.
Good news! If you are interested in launching a Google Ads campaign, you have come to the right place.
Let’s take a deeper look at Google ads and the benefits it offers to increase traffic.
What are the Benefits of Google Adwords?
1. Outrank Your Competitors On The World’s Largest Online Search Engine
Your target audience won’t buy from you if they can’t find your site. Google ads are why so many businesses use them.
They are aware that they can use the powerful advertising platform to pay to rise to the top of search engine result pages (SERPs), for certain keywords.
This can help build brand awareness. It is especially common for e-commerce shops, which can bid for keywords related to products they sell and use it as a source of ongoing leads.
Google Shopping ads can be run by e-commerce businesses to reach customers who are looking for a product.
2. Adwords Ads Build A Larger Audience For Your Business Or Brand
Search engine advertising offers another advantage: you can reach a large audience.
Brand awareness is one of the most difficult things to overcome when a brand starts. Building a brand used to be a slow and tedious process. It required patience, money, time, and persistence.
Anyone can now build a business with the help of Google Adwords Management Sydney, and text ads.
For smaller businesses that don’t have the budget to hire a full-time advertising professional, you can search for Google partner brands. They will be able to hire someone who will research keywords and create an advertising campaign on your behalf.
3. Google Ads Are Faster Than SEO
This has been mentioned in other articles, but it is more than worthy of its section.
This is the best advantage of using Google Adwords Express for reaching your audience. You can launch PPC ads like turning on a fire-hose. You’ll see results almost immediately.
An SEO strategy is a great idea regardless of how big your business is. However, SEO takes time, and not all businesses have the luxury.
Search advertising bridges the gap between organic SEO, and social media campaigns and brings in immediate traffic. It allows you to reach your audience instantly instead of waiting months or even years for keywords to rank on search engine results pages.
Businesses can ultimately benefit from both SEO and search advertising. This combination is often called search engine marketing. It combines the best of both.
SEO is a way to look to the future. It helps you reach your audience further down the road. You can bring in instant traffic with a variety of tools, including Google ads, display network advertising, social media ads, and YouTube advertising.
4. Advertising With Adwords Can Be Planned To Reach The Right People At A Specific Time
Advertising and marketing, it is said, are about reaching the right people at the right moment with the right message.
Different platforms offer different strengths.
YouTube advertising, for example, can let you tap into the amazing power of video and your remarketing lists can help you reach people who have shown previous purchasing intent.
Google ads (including the display network) are one of the most attractive features. Your advertisements can be planned using certain rules.
If your brand owns a pizza chain, you might set up Google ads to promote lunchtime deals day and night. Your campaign can be set to stop running if the store is closed.
5. Adwords Are 100% Scalable And Measurable
Perhaps most important, but not least, is the fact that a Google Adwords campaign can be fully measured, just like other aspects of digital marketing.
This is especially true when you combine it with Google Analytics or other measurement tools. This applies to everything, from campaign micro sites and e-commerce shops.
This is crucial because, while traffic to your website may be great, people will not take action. A high click-through and low bounce rate are great, but your advertising campaign won’t be successful if you don’t also have a high conversion. Once you are satisfied with the performance of your PPC advertising, you can increase traffic to your ads and boost conversions. You can also reduce your budget if you feel that you are running low.