In the last few years, mobile users have increased at a rapid pace across the globe. Smartphones are serving billions of people with their daily needs. With so many users to cater to, mobile app developers have numerous opportunities. People use apps for entertainment, banking, shopping, daily needs, etc. These apps transform the business model of industries too. Brands can promote their services, and manage employees and other team members.
Mobile apps can be developed for iOS and Android platforms. Among the majority of available apps, Android apps dominate the market share. Many business enterprises are using Android apps for different purposes. The android app is the most used option due to its extensive usage by the prospects of the business.
Businesses invest in customized Android app development services to be in trend and remain competitive. Google Play consists of more than 3 million apps offering different services. Here are some of the most popular advantages of Android app development for businesses.
Business Benefits of Android App Development
1. Customer Engagement
Consumers after the pandemic are looking for online modes to communicate and avail of daily services. Be it shopping, banking, or getting on-demand services, people prefer mobile apps to be in their comfort zone.
So, businesses must engage their prospects virtually on mobile apps. According to a leading survey, Online purchases through mobile apps generate over 60% of business revenue. Mobile apps are fast and better means of communication. They eliminate the waiting time which directly results in business loss. So, if you own a mobile app for business operations, you are likely to grow at a faster rate than your competitors.
2. Real-Time Data Insights
The mobile app even helps businesses to get customer insights for smart decision-making. You get customer data from different resources through multiple entry points. When a user shares their details through a survey to avail of any service, data is collected in the back end. Your marketing strategy’s success depends on how appropriately you use data at your end.
There are several elements to check before planning for Android app development. What features do they need for the mobile app, and what are the trending ones? If managed properly, data insights from apps have a vital role in the overall marketing effort.
3. Loyal Customer Base
One important element behind a successful firm is the presence of a strong customer base. Ensuring your customers feel valued and doing efforts to keep them satisfied is an important way to achieve a high retention rate.
To be successful in the competitive mobile app industry you need to pay more attention to the problem solving aspect of your clients. To stay accessible focus on different touchpoints to meet customer-changing demands. Loyalty programs are a perfect way to grow bonds with prospects and existing customers. It is a perfect way to increase customer acquisition. It also works as a marketing strategy apart from growing business revenue.
4. Perfect Marketing Platform
With application development in Android, you can integrate different discount offers and promotions for customer engagement. Ask your hired Android developer to focus on designing an attractive sales strategy and timely alert. This ultimately reaps the rewards for your business. Mobile app helps businesses to offer services and engagement plan in multiple ways.
Push notifications are integrated into the mobile app to inform users about the latest updates and new services. To remain connected with users whether they are using your app or not, push notifications are a perfect way. Push notifications generate 70% of conversions in comparison to email marketing which is just a 15-20% conversion rate. The mobile app is the most engaging way to connect with consumers and promote your services. There’s hardly any other way to direct communication with the target audience.
5. Social Channel Promotion
People love exploring different services and entertainment channels on mobiles. From using apps to sharing their pictures on social platforms, businesses can combine both platforms for the desired outcome. Using different platforms is highly beneficial for your business’s success.
Social campaigns help to boost your brand visibility. Businesses must use multiple resources for both planning and implementing social promotion strategies. Running social ads on renowned websites is a great way to achieve prospects’ attention as your app is launched.
Add social login feature for app users to ease their setup process as soon as they’ve downloaded the app. Users can share content on social channels directly in an effortless manner and make it viral.
6. Brand Development
Mobile devices are highly crucial for businesses nowadays. With high usage and convenience, consumers are highly dependent on mobile apps. Brands use mobile apps to build a strong presence in a competitive world. Mobile apps grow brand visibility, customer base, familiarity, and trust factor.
No matter what is your business category small, medium, or enterprise level, the Android app is a must for long-term success. Having a responsive website is also important but the advantages a mobile app offers are worth considering.
Wrapping Up
Android mobile apps’ importance can be justified by the fact that it generates over 60% of business revenue. In addition, Android is the most used platform for mobile apps. So, if you wish to build a mobile app having unique features that can grow at an exponential rate Android is your best investment. No matter you own a small or established business the benefits of application development for Android you to expand your business to new sectors.
Almost all departments of your business will benefit from the mobile app to keep daily operations intact. You can easily manage business branding, perform customer service and build marketing strategies. To be in a strong position in a competitive industry, the mobile app is your savior to adopt new changes. Being a challenging job, it is advised to hire an expert consultant.
