Are you getting what you want out of your Instagram marketing efforts? Most people shrug in response. Instagram is a powerful visual engagement channel that businesses can use to reach out to their audiences. Used correctly, you can build a stronger audience base with the right tactics. The best thing about Instagram marketing is you don’t need much more than your smartphone and a decent internet connection. This is something you can use to your advantage if you live in a rural area where all you can get is satellite service like HughesNet internet.
Here’s how to grow your audience.
8 Tips to Grow an Instagram Audience
Your main business goal is revenue or profit, not more Instagram, followers. But having more followers means your message is going out to more people. So growing your Instagram audience can actually help serve your main business objective. Instagram is one of the most popular social platforms in the world. Millions of people share and interact with photos and videos every day. More and more businesses are jumping onboard and concentrating their marketing efforts on Instagram. If you already have a business account, you know how hard it can be to get more followers. Unless you follow these 8 tips:
- Use the Right Hashtags
- Post at the Right Times
- Interact with Your Competitor’s Followers
- Reach Out to Influencers
- Add Story Highlights
- Follow Current Trends
- Use the Correct Geotags
- Ask for Followers
Let’s take a closer look at how these tips can help you grow your Instagram audience.
Use the Right Hashtags
There are tons of popular hashtags on Instagram. Hashtags are essential if you want to get visibility on Instagram, but there are only a limited number you can use on each post. 30 to be exact. But the right hashtags for your business could be very different from the trending or popular ones. This is where you need to do some research. Research hashtags relevant to your business on Instagram. Find the ones with the most engagement and use them for your posts. Then, check out the posts using these hashtags and see what other hashtags they use. You can also use hashtags that your competitors have used with success. The more searches on a hashtag, the more useful it is for your business.
Post at the Right Times
Posting at the right times is very important if you want to get the most visibility possible. The right times, of course, depend on your audience. This is where Instagram analytics can come to your aid. You can check what times your followers are most active, broken down into 3-hour blocks or 24-hour blocks. Use an automated scheduling application like Hootsuite to schedule your future posts for the best times possible.
Interact with Your Competitor’s Followers
Your competitors are bound to have followers who are already interested enough in similar products to engage. This makes them a very qualified audience that you should make efforts to convert. How do you do this? The simple answer is engagement. Try following them, liking their post or comment, or even commenting on their post. The more you engage with your competitors’ audience, the more likely they are to follow you.
Reach Out to Influencers
Social media influencers can help boost your audience numbers with very little effort on your part. Look for popular influencers in your industry or niche. Collaborate with them for a sponsored post or endorsement of your product or service. Since influencers have thousands of followers, you know your message goes out to a lot of people. With luck, you’ll start seeing followers rolling in.
Add Story Highlights
Instagram stories are great for engaging with your audience. The problem is they disappear after 24 hours. Luckily, there’s a way for you to save your most impactful stories. You simply add them as highlights on your Instagram page. Story highlights normally contain products or categories or products, which you can use to attract, educate, and engage followers. Bonus Tip: Don’t forget to use hashtags in your stories.
Follow Current Trends
With so much information flooding people’s minds, it’s no surprise they have very short attention spans. Fads and trends come and go with equally fast speeds. This is why you need to always stay on top of the most current social trends. Posting on key dates and pop culture trends can really help attract more followers to your account. But don’t be tempted to jump on board every trend. And always use hashtags relevant to your niche.
Use the Correct Geo Tags
Hashtags are great for visibility, but if you’re looking for local followers, then geotags are the way to go. Most people use their smartphones to look for local businesses and services. If your business is primarily local, then using geotags can help you connect with audiences near your location. This makes your content more visible to the people around you.
Ask for Followers
Don’t be ashamed to ask people to follow you. YouTubers do it all the time, so why shouldn’t you? If you’re posting engaging content, don’t hesitate to ask people to follow you for more of the same. People often just need a little nudge to follow you, especially when they enjoy your content. Captions, comments, stories, etc. are all good places to ask viewers to follow your page.
Of course, there are a few other things you need to be careful about. You need to follow a consistent theme for all your posts. You also need to constantly evaluate your performance using analytics. For the most part, you can grow your Instagram audience on your smartphone as long as you have a reliable internet connection. So make sure HughesNet Customer Service knows you’re relying on them. Keep posting good content regularly and follow the tips above. You’ll see a definite increase in your Instagram audience in no time.