Menu? We all know the value of a menu card. If it is a marriage ceremony or a restaurant while we go to the food section we always search for a menu. It can help us to know the food items that they offer to us. A menu card is like the heart of a restaurant. Because a perfect menu can increase your chances to get more customers.
Creating a menu is not easy enough. A menu engineer has to take a lot of steps for creating a menu. They create a perfect menu to entice customers and keep them coming back to order the same dish or try new ones. A menu reflects the concept, decor, location, and food offerings into one piece. So it is important to hire a perfect Designer who can create it perfectly to get more profit. You can check this link to get a Food Menu Designer.
If you are a food menu Designer then this article is very useful for you. Here we discuss 7 Ways Food Menu Design Affects Restaurant Success. So don’t just wait to follow this:
1. Be aware of eye scanning patterns
While you are designing a menu card it is important that the name of the food that you put into it must not be overlooked by a customer. That is why it’s important to be aware of eye scanning patterns. In the previous time, many Designers assumed that a customer’s eye always went to the upper left corner. That’s why they put all the expensive and interesting food there. But now we come to know that a customer reads a menu card like a book and they start from the top left corner. So try to put those important things there. It can help you and the restaurant a lot.
2. Write the Language of Food and pricing
A descriptive menu can increase the brands’ awareness. Through research, we come to know that a descriptive menu can increase the sales of a food item up to 25%, compared to food items without intriguing text. So how do I write it? You can give a food an ethnic name like you can provide an italic name of a food. Then when people come to your restaurant and show you a new item which they cannot get from another restaurant they eagerly buy it and your sale will increase.
If you ditch the Dollars sign your sales will increase more. By research we come to know that when people see a dollar sign they think they spend a lot but when they see a normal number or spell out the amount they become more comfortable. So always try to follow this tip.
3.Divide the menu into logical sections
A friendly menu card is always better than a complicated one. Think twice. When you are designing a menu card it is really important to take care if it is easy to understand or not for every kind of customer because there may come many types of customers.
To make it easy you can Divide the menu into logical sections. It may become messy when you put all the food items thoroughly. You can organize the menu like starters, main course, dessert, sweets, etc. Then a customer can easily find an item they want. It can also help you to increase your brand’s awareness.
4.Package the Meal
It is a perfect option that shows you care for your customers. So don’t overlook it. There are many restaurants that offer their diners a package of food. But it may be a cause of your sales decrease. Because when they place an order they may order for an extra drink and sweet but for a package, they often order this more expensive item to avoid having to make a choice. So always think and make a decision.
5.Choose appropriate colors
Different colors have different types of psychological effects on a viewer. Always choose a color while designing that is perfect for every kind of customer. It can change their mood too. You can choose a different color for highlights too.
6.Consider using boxes
Using a box can help you to draw attention to a group of menu items. You can use a big to promote dishes with the highest profit margins, like pasta and other carb-based items. It can become highlighted for your customers.
7.Consider using illustration
Photos have become back-dated now. So you can use an illustration. These are more likely to be universally appealing and can help communicate the restaurant’s personality.
A restaurant is a place where people go to take relief. A well decorated and furnished restaurant can help them to do so. And a perfect menu can make them happy. So why not! Let’s check this link to get a Food Menu Designer and create a no-one menu.