Business is all about pain and yes it is brutal too. When you ask why? The answer is simple…it is a business after all!
For all the success that you have in store in the growing share in the market or any other business is sure to lose its strength at some time or the other.
Today, we are going to share 10 strategic business tips which you help you to attain a gain adding a competitive edge over your competitors. These tips will also help you to pull yourself away from the advancing threats of the new business entrants in this market.
1. Focus on solutions and not on products
There are people out there who are not at all seeking your brand, they are just looking for solutions or get the particular product that they want.
You need not enlist every benefit your product delivers. Solutions should be your primary focus. You need to showcase your products to your customers in a simple way. Also, emphasize on what your products do and why they can help customers or provide great aid to them.
Firstly you need to target your potential customers you need to go through some detailed market analysis. You need to highlight how your product is helpful to address the issues of people and make their lives simpler.
2. Always go for optimal pricing
If you think that when you drop a price you are thereby increasing the sales then you are completely wrong. Your customers are not driven by value and cutting could even add a strain to your brand.
If you are also on the other end of the market which is driven by value, slashing prices also do not mean that it will bring about a loss for you.
By offering lower value you can also add on some new customers on board increasing your base.
3. Hiring the best workforce
Hiring the best workforce adds up to your great zeal. People will buy your product more often if they are associated with friendly approachable staff. You also need to make sure that you boost up the confidence of your workforce when you are sure to keep your workplace clean and tidy. For this you need to remove all the clutters in the place. You can do this even by hiring professional rubbish removal sydney Company which renders a great job.
You also need to hire more cheerful approachable people who will help you a lot to add numbers to your sales list. To make sure that you are putting customers at ease and making them feel as of top priority, proper training should be provided to them.
4. Keep your store open for a longer period of time
Suppose you are an owner of a brick and mortar store and there is a flow of customers at the edge of your closing time. Why not open up your store for a longer period of time?
This may make your staff a bit uncomfortable, so why not create rosters for them to solve the issues. For this, you need to recognize the busiest time when there is a rush inflow of customer and keep proper monitoring of your customer’s footfalls.
5. Why not offer your customers something?
Why not offer your customers’ gift vouchers to have them redeemed on your product offerings and services? Customers will accept this most willingly and will adore you more if they have already created a liking for you.
The following are the reasons behind them liking you:
- It assures you that the customers will readily return to your store again. People would readily hate to have freebies.
- They might purchase other items too when they return back to the store to redeem their vouchers. You can well-plan your freebies on the basis of some sale timings if you are operating online.
On top of all chances are often that customers who would have already received vouchers or freebies will not be staying numb about it so, you will have a rapid and constant buzz about it all over social media.
6. Supporting your local community is essential
In contrast to any other global chains, local businesses will connect with their communities locally. If you are a local retailer, you can well sponsor a kid’s sports team offering discounts too.
You need to make sure that when you choose to support your local communities you need to be aware of your brand offerings too.
7. Making smart use of social media
You generally need not forget of what social actually means first. Social media is an ideal way to build a strong relationship with your customers. You need to approach social media in a friendly manner. When you are posting certain updates you need to add some personality to your brand and you can also enjoy huge benefits through it.
You need to create a tone of voice which well matches the identity of the brand. Look forward to informing, amuse, entertain or help them.