Whether you are into content marketing or selling something, your copy needs to be the best in order to be liked by your readers.
From targeting reader’s emotions to avoiding any kind of errors in your copy, following rules that pro copywriters use would definitely help you in improving your copywriting style.
Below are the Top 7 Copywriting Strategies which will help you create a perfect copy for your readers.
So, let’s get started.
Copywriting Strategies to Induce Your Readers
1. Use the “AIDA” Formula
A very powerful copywriting formula is “AIDA” which works while writing copies for the following types of digital contents:
- Sales page copy
- Blog post copy
- Video script copy
- Email newsletter copy
So, what does AIDA mean and how does it work?
Well, AIDA stands for Attention, Interest, Desire, and Action.
Below is an infographic on AIDA formula by Brian Dean from Backlinko which will make you understand.
Like shown above,
- First, you grab the attention of the reader in initial lines.
- Second, create interest in them about your product.
- Third, create a desire by focusing on their needs.
- And fourth, end it with a strong call to action.
AIDA formula is used by most of the pro copywriters out there.
2. Write in a Conversational Tone
Make your readers feel that you are talking or interacting directly with them because copywriting is nothing but a conversation between the writer and the reader.
Like Leo Burnett once said, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
To write a conversational copy, you will have to use the words and phrases that people use in their day-to-day conversations. Don’t be boring and write as if you’re talking to the person in front of you with your full interest.
When you are able to connect with your reader personally, you can sell them anything you want — it’s all about a good relationship. And, to create a good bond you will have to write by addressing the reader’s problems as you understand them.
3. Use Easy-to-understand Language
Not all your readers are tech-savvies or experts in that field so, write in a simple and easy-to-understand language and avoid being too technical or complicated.
It would be great if you use words and phrases that people use in their daily lives. And, if you keep your writing level till 7th to 9th grade then you won’t be losing a considerable amount of readers.
So, instead of showing off by using high-level vocabulary words, try using simpler and easily understandable words which will reach to the higher number of readers.
But, if you’re writing to a highly educated audience then this case is an exception.
4. Write Small Paragraphs
Reading long paragraphs online on the screen becomes very difficult. Long paragraphs are only preferred if it’s a hard copy or print copy.
Your audience not really reads the complete paragraph thoroughly but just skims quickly over the paragraphs. And, it’s easier to skim over the shorter paragraphs.
In a study, it was found that eye fixation while reading the shorter paragraphs is twice as eye fixation while reading long paragraphs online.
5. Always Get Your Copy Edited
Writing your draft quickly and getting it edited later is what most of the pro copywriters do. Getting your copy edited from a professional is a must because it becomes very difficult to find mistakes in your own written copy.
Typos and grammatical mistakes erode your credibility in the reader’s eyes.
How will someone be able to pitch or sell something with errors in the copy? It’s nearly impossible.
After getting your copy edited with a professional, it’s also important to get it to proofread from someone at your work or a friend who has a clear knowledge of writing and grammar.
6. Target Reader’s Emotions
People aren’t interested in you. They’re interested in themselves. — Dale Carnegie
You should talk about your readers and their problems in your writing instead of focusing only on you. Because most of the readers that become your customers take decisions emotionally.
By making various logical statements you can target the most important part of the brain responsible for the decision making.
7. Be Specific
“Double your traffic by following the XYZ method.”
“Increase your traffic by 131% by following the XYZ method.”
Which of the two statements will have higher CTR?
Of course, the second one because it’s very specific and to the point what the reader expects from the article.
Writing specific copy should always be preferred over writing some general claims because providing the specific proof is much more effective. Any specific advice makes your readers think that the advice is already proven and will be beneficial for them.
Wrapping it up
Hope you got some value reading this blog post.
Now, it’s your turn…
Which strategy did you find the best — #1 or #3 one?
Let us know by dropping a quick comment right now.