While it was common for people to ask for the location of the main office and the business numbers to be able to reach a business, the most common query now is can your services be available to customers via a mobile application. Regardless of whether your business is B2B type or B2C type, it is almost mandatory for businesses today to have their own mobile application. It portrays that the business is agile in its operations and that convenience is made available to all the customers. The market involved in the development of mobile applications is increasing at a rapid rate as the number of organizations developing their own mobile apps is increasing.
The number of mobile apps downloaded in total in 2018 came to about 205.4 billion. This number is predicted to have risen to become about 258.2 billion in 2022. Besides the expansion of the market of a business, having a mobile application is a depiction of customers accepting mobile app services of your business and their readiness to use this portal as a means to access your services. Here are 5 major reasons why all businesses irrespective of their size or scale should invest in the development of a mobile application to cater to the needs of their customers.
A New Window For Generating Revenue
Most sales took place in brick-and-mortar stores or offices of the businesses. This culture then transitioned to website stores where cities could purchase goods or services depending on their need by browsing online through the official website of a business. If someone wanted to reach the customer directly, they had to use the door-to-door sales method. Today, reaching the customer individually can be achieved through a mobile application.
A mobile application gives consumers a chance to quickly get in touch with your products and services with just the click of a button on their smartphones. This becomes a channel for revenue that is new, extensive and very simple and viable. Mobile apps enable a business to reach a vast and varied demographic of customers internationally at minimum costs.
Building A Brand Image
Marketing holds a lot of importance and it is the method to communicate and spread the word about your business across demographics of customers. Marketing is a necessary step to build brand image. It requires the existence of adequate and adept good quality services ng with the maintenance of your presence in the market. Building brand image enables customers to think of your business as their go-to destination for certain goods or services.
Your presence in the online world depends on your availability and the reach of your corporation. A application development service helps you give your customers an experience of your presence by being easy to reach with just a few clicks. Having a mobile application gives an image to the customers that you are accessible, available at all times making them frequently approach your brand among various entities in the market, thus building brand image.
Getting Customer Insights
This means understanding the behaviour of your customers, mapping their persona as well as requesting their feedback as a passive task. This process is tedious and time-consuming when done manually, and it is also an overhead activity from the side of the customers. This means that the customer can either ignore this request or if your organization needs the feedback, then you will have to take some explicit efforts to achieve it.
If you have a mobile application, feedback is gathered and compiled automatically. This is gathered on the basis of the data that tells you about their search patterns as well as their specific requirements. When reinforced with machine learning, your mobile application can perform predictive analysis on a broad as well as a personal level. It can also make recommendations to the costumes based on their individual search pattern. Mobile applications serve as an imperative tool for the gathering o dast of users behaviour and trends,
Better Customer Service
Customers wish for and expect fast replies to their queries along with quick service. When websites are involved, customer care is taken care of by call centres and help desks and all the effort to reach the organization is customer-driven. This delay is greatly reduced in a mobile application as costumes are able to connect to those who can provide them assistance almost instantly. The customer care feature is also expanded by the use of chatbots. Mobile applications are able to provide enhanced customer care services through an instant resolution of customer problems.
Better User Experience
Businesses can no longer rely on traditional methods to predict the type of experience a customer will enjoy or engage with, it is constantly evolving. How enriching the experience of your customers depends on how easily and comfortably your customers are able to access your services. A mobile application is streamlined to serve all the basic needs of your customers and is able to provide a better user experience than websites or other modes of interaction. By nature a mobile application is handy so it is a more accessible and simpler option for your customers.
