How many times have you thought about positioning your site on your own? Have you heard that it is not so difficult? Or maybe you are very tempted by the savings squeezed out of the lack of cooperation with an interactive agency? If you are still wondering whether to use the services of professionals, read what is involved in positioning a website on your own.
Table of Contents
Easy and cheap – myths about positioning
1. High risk of choosing the wrong strategy
2. Changes in Google algorithms
3. Time spent on positioning
4. Hidden costs
5. Expensive facilities
6. Colossal prices for tools
7. Buy this one, use the other
8. Knowledge + practice = success
9. Lack of quick effects – nail in the casket
10. Costs greater than savings
11. Discipline and regularity
12. A good audit is not bad
13. Everything at your fingertips
14. Website optimization and coding?
15. Unanswered questions
Easy and cheap – myths about positioning
In recent years, several positioning myths have arisen that affect adverse decision making. So before we get to the reasons why you shouldn’t position your pages yourself, let’s think about where the idea of positioning on your own is born.
First, positioning is considered a simple activity. If any other companies do it themselves, why should you fail, saving you a lot? And even more so, when Google’s uncle will help you with everything and it’s ready. Unfortunately, the reality is completely different.
Secondly, there is a belief that positioning is cheap. So the question arises, why these strange amounts presented by SEO agencies? In this case, the story usually ends with a wave of the hand and positioning on its own. Unfortunately, this is a mistake – both the decision to take independent actions and the conviction that positioning is cheap.
We already know what people who take actions on their own are guided by, so it’s time to go to the reasons why it is not profitable to position websites alone.
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1. High risk of choosing the wrong strategy
Let’s face it, you don’t have the resources alone as SEO agencies. Professionals take part in training and deepen knowledge of the latest positioning methods. This industry is changing very quickly and in order to operate effectively, you cannot miss a single detail. Agencies are prepared for this in the same way as for the ongoing adaptation of new strategies to changing circumstances. While you may find time to browse some of the news, are you sure you will be able to use this knowledge in practice?
2. Changes in Google algorithms
Google’s algorithms can change at a dizzying pace. Pandas, Penguins and other “animals” appear as updates on Google, causing turbulence in relevant criteria. According to them, the ranking of pages for given keywords is determined. If you want to position the site yourself, then you also need to follow such changes on a regular basis.
Do you have time to devote yourself to full-time positioning? Exactly! And SEO agencies do this and that is also the reason why you should seek the help of professionals. They are the ones who can quickly modify the search engine promotion strategy to current guidelines. Unfortunately, the time is over when the number of links was important for the algorithm, not their quality. Negative links can mix up well, so a thorough technical analysis is needed.
3. Time spent on positioning
Positioning is not a one-time jump, as many people think. Writing articles and unique content and then adding them to catalogs and blogs takes a lot of time. When running your own business, will you really find time for such an extra occupation? I think it is very difficult, and taking into account the hours to acquire minimal knowledge, it is already getting a good bit of life that you could spend on activities closely related to your industry.
You also need to be aware that unfortunately reading a large number of books and articles on the Internet will not guarantee you the familiarity with positioning that professionals have by working with optimization on a daily basis.
4. Hidden costs
Do not assume that the high price indicates that the agency wants to trick you. You must remember that in addition to remuneration, the costs include hidden items, i.e. servers at the back, expensive specialized programs or access to paid services. Remember that SEO companies can often count on discounts, so it is definitely a better option than positioning on your own.
5. Expensive facilities
We have already mentioned the hidden back-up costs that are necessary to position the site. These are permanent expenses incurred for the intended success. When commissioning website positioning, you don’t have to worry about them, because it is the agency that builds new or uses existing facilities to promote the website.
6. Colossal prices for tools
If you are serious about positioning your website, you need to stock up on a number of necessary tools that will allow you to analyze your situation on an ongoing basis and optimize your actions. The problem is that these programs are not the cheapest, and you pay for them yourself. Let’s face it, it’s not profitable to invest several hundred zlotys for one tool only for positioning your website. You don’t have to think about it when using agency services. They have these tools a long time ago and the costs are divided into many clients.
7. Buy this one, use the other
Another issue is the skillful use of purchased tools. If you work on your own and you have already decided on specific programs, then there is still the question of their knowledge. They may not be very complicated things, but you will definitely have to spend the next hours on it. Efficient use of the tools and the ability to read and use the data obtained with their help are not included in the package with the program. You have to learn this again from scratch. So I will ask you again, are you sure you have time for this?
8. Knowledge + practice = success
Sure, you can go to the course, read something on the Internet. We have great access to industry content and “how to position the site yourself” guides. Unfortunately, a few articles will not make anyone a specialist, and you have to remember that some actions can do more harm than help. And that is why you don’t act on your own. Only many years of experience gained in positioning various websites allow you to effectively acquire positions and eliminate errors. Of course, you can try to gain practice on your own skin, but do you have the time, willingness and money to repair any damage? You probably specialize in a specific area yourself – leave positioning to those who deal with it masterfully.
9. Lack of quick effects – nail in the casket
Another reason why you shouldn’t start positioning yourself is the lack of quick effects. Getting high positions is a process that must go on. People who get down to it for the first time want to see the results in a short time, which is why they work blindly and go for quantity without thinking. For example, such super saturation of keywords or linking without thinking can have the opposite effect. The specialists’ experience allows them to optimally match all positioning methods that will take your site to the highest positions. You may not see it right away, but the effects will certainly be visible, and your site will be secure and without a penalty from Google.
10. Costs greater than savings
It is known to save a good thing, but it’s not worth saving on positioning. Acting in SEO on your own is often caused by the costs presented by the agencies. Financial considerations influence making such a decision, but not necessarily these savings will bring you benefits. It may turn out that by positioning the website yourself, you will not only spend money on inefficient activities but later you will still find yourself in an SEO agency asking for saving your site. Then the costs can be much higher than your savings.
11. Discipline and regularity
You must be aware that positioning requires discipline and continuous action. It’s not enough that you sit down and post an article on your blog. It’s a hard process that requires a lot of commitment and regularity in operations. Positioning can’t be done well without spending a lot of time and energy.
12. A good audit is not bad
Unfortunately, or even luck, positioning and the area of internet marketing is constantly growing. For this reason, it is not worth loading yourself into the mouth of competition that uses the services of positioning companies. You can’t beat the professionals. Another issue is the fact that SEO agencies prepare an audit that allows to identify existing problems and adjust strategies. The websites are analyzed by the agencies in every aspect – domain name, content optimization or link building.
13. Everything at your fingertips
Do you prefer to act on your own or always have everything at hand? Groping not only can harm you in terms of the position of your page in the search engine but can also affect other issues that you can’t handle. Using an SEO agency or interactive agency you have all specialists in related fields in one place. Thanks to this, the activities of individual departments do not interfere with each other, but form a joint whole, guaranteeing the success of your website. The advantage is also that in case of any problems, everything is solved at an express pace. Remember that obstacles that you may face when acting alone cannot be easily solved by yourself.
14. Website optimization and coding?
While you can learn the basics of SEO and gradually delve into them more and more, you need to know that this is not all. On optimization, SEO consists of the enormity of the factors that require much more, e.g. Knowledge of coding pages. Are you ready for this Interactive agencies also have their specialists in this field, so you can be sure that everything will be done as it should?
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15. Unanswered questions
Apparently who asks, does not err, but what if there is no one who could answer the issues that bother us? Positioning may seem simple, but when you play alone it will raise a lot of doubt. I will probably surprise you, but unfortunately, Google Uncle cannot answer all the questions that professionals know the answer from their own experience. There is a risk that the queries appearing in your head will remain unsolved, and your actions will look as if they were performed blindfolded. You may also find that there is simply “no wave” between your predictions and practice. Do you really want to learn about the validity of your moves by testing them on your own site?
